Outside of the flowers, there are several things to consider when creating a floral budget for a hotel client:  Brand standards, seasonal pricing and inflation, maintenance requirements, and logistics.  Dig into The Hotel Florist’s Top 4 things to factor into your hotel floral budget.  1. Brand Standards  Most of the floral budget is determined by […]

Hi, I’m Franceska, The Hotel Florist and an International Floral Designer, exploring the world through flowers. These are my 5 tips to land hotel partnerships with your floral business! Specializing in Hotel Floral Design and Installations, I have designed for every major luxury hotel brand, while operating 3 successful studios in Dubai, Dallas, and Houston. […]

It’s no secret that in order to grow social media platforms, good photos are essential. You may be a fantastic floral designer, but without knowing how to capture your work in a way that is eye-catching and forcing your followers to “slow their scroll,” no one will ever see them. Practice these tips to take […]

When it comes to running a floral business, these 4 essentials are invaluable to your success.  The first? A mentor.  I would not be where I am today in my floral business without my mentor, Beth O’Reilly. She is one of the biggest reasons I’ve been so successful.  The second? Technique and Principles of Design […]

Hotel guests can become your brand’s strongest (free) marketing influence. ⁠With the right aesthetic, a hotel is well on its way to becoming an “insta-worthy” destination. ⁠Keep reading to learn three ways that florists make hotels more social media friendly. Stylish decor and luxury comforts make it difficult for guests to resist using the hotel […]

A few months ago, I received an email, and to the person who sent it, thank you.  The email goes, and maybe you’ve had a similar thought: “I’ve listened, and re-listened, to all of your podcasts and I’m unclear on what $222 per month is going to get me other than a contract. Can you […]

Whether you are looking to get started with your floral design business or you want to learn strategic ways to grow your floral design business this year, keep reading to find out exactly what you can expect from the floral industry in 2022 and how to set yourself up for success. I’m excited to introduce […]

Christi Lopez joins me today and she is a floral entrepreneur who has learned that a healthy, thriving floral business doesn’t have to be time-consuming or stressful to be incredibly successful.  And I’m talking 7-figures successful. Let’s get blooming.  Franceska McCaughan: I love the fact that you are a woman and are showing up and […]

What I wish I would’ve known before embarking on my hotel florist journey is this:  1. Know who to talk to.  This may seem like a no-brainer, but the hospitality hierarchy isn’t always clear and changes from property to property.  It’s intimidating walking into a 4- and 5-star hotel, knowing you want to partner with […]