The Blog Archives
The Hotel Florist Podcast

The hardest part of being a corporate florist is picking up the phone (or asking in person) and getting a meeting with a potential client. And it’s difficult because it is you showing up, seeing an opportunity, and going after it.  Recently, Lizette, a Hotel Florist™ Profit Method student, was shopping in her favorite health […]

The Hardest Parts Of Being A Corporate Florist

The Hotel Florist Podcast

I have always been a huge fan of Cristina and Fleursociety for so many reasons, but at the top of the list is her commitment to educating florists and helping them embrace their entrepreneurial spirit, their eye for design, and ultimately, creating wealth through their passion for flowers. I wanted to share a story about the […]

The Power of Building Relationships Through Your Floral Business

The Hotel Florist Podcast

Outside of the flowers, there are several things to consider when creating a floral budget for a hotel client:  Brand standards, seasonal pricing and inflation, maintenance requirements, and logistics.  Dig into The Hotel Florist’s Top 4 things to factor into your hotel floral budget.  1. Brand Standards  Most of the floral budget is determined by […]

4 THINGS TO FACTOR INTO YOUR HOTEL FLORAL BUDGET

The Hotel Florist Podcast

Hi, I’m Franceska, The Hotel Florist and an International Floral Designer, exploring the world through flowers. These are my 5 tips to land hotel partnerships with your floral business! Specializing in Hotel Floral Design and Installations, I have designed for every major luxury hotel brand, while operating 3 successful studios in Dubai, Dallas, and Houston. […]

5 Tips to Land Hotel Partnerships

The Hotel Florist Podcast

It’s no secret that in order to grow social media platforms, good photos are essential. You may be a fantastic floral designer, but without knowing how to capture your work in a way that is eye-catching and forcing your followers to “slow their scroll,” no one will ever see them. Practice these tips to take […]

Take Your Flower Photos From Meh To Marvellous

The Hotel Florist Podcast

When it comes to running a floral business, these 4 essentials are invaluable to your success.  The first? A mentor.  I would not be where I am today in my floral business without my mentor, Beth O’Reilly. She is one of the biggest reasons I’ve been so successful.  The second? Technique and Principles of Design […]

4 Must-Haves For A Successful Floral Business

The Hotel Florist Podcast

Hotel guests can become your brand’s strongest (free) marketing influence. ⁠With the right aesthetic, a hotel is well on its way to becoming an “insta-worthy” destination. ⁠Keep reading to learn three ways that florists make hotels more social media friendly. Stylish decor and luxury comforts make it difficult for guests to resist using the hotel […]

How Florists Make Hotels More Social Media Friendly

The Hotel Florist Podcast

A few months ago, I received an email, and to the person who sent it, thank you.  The email goes, and maybe you’ve had a similar thought: “I’ve listened, and re-listened, to all of your podcasts and I’m unclear on what $222 per month is going to get me other than a contract. Can you […]

How To Land Hotel Floral Contracts and Create Consistent $5K Months in The Hotel Florist Profit Method

The Hotel Florist Podcast

Whether you are looking to get started with your floral design business or you want to learn strategic ways to grow your floral design business this year, keep reading to find out exactly what you can expect from the floral industry in 2022 and how to set yourself up for success. I’m excited to introduce […]

What To Expect From The Floral Industry in 2022