Are you a florist looking to step away from weddings and start working with hotels? In our latest podcast episode, “How to Close a Hotel and What to Prepare in Your Contract,” we dive into the essential steps to successfully secure a hotel account and prepare a contract. You can dive in deeper here! Here’s […]

In today’s digital age, having an online presence is crucial for florists looking to expand their business and work with hotels. Potential clients often check your online profiles to gauge your legitimacy and professionalism. However, maintaining an online presence can be overwhelming. It’s important to focus on a few key platforms and excel at them […]

In the floral industry, one of the biggest challenges is getting your foot in the door, especially when trying to pitch your services to hotels. Often, florists find themselves caught in a web of gatekeepers, making it difficult to reach the decision-makers, like the General Manager (GM) or the Hotel Manager. So which should you shoot for: […]

Running a floral business comes with its unique set of challenges. One of which can be securing meetings with key decision-makers, like the General Manager (GM). In this 5-minute podcast episode, I share my insights and strategies on what happens if the GM won’t see you. Episode Highlights: 1. What to Do When You Can’t […]

Hello Flower Friends! In the floral business, many believe giving away free flowers will lead to exposure and future business. However, in this 7-minute podcast episode, I share my perspective on why I don’t agree with giving away free flowers and exactly why this approach might not be as beneficial as it seems. Here’s what […]

If you’ve stumbled across this blog, it might be because you’ve been looking for consistent income as a florist. Maybe you are looking for ways to expand your business, or maybe you’ve heard the term hotel florist and you want to investigate more. I wasn’t always a hotel florist. I started off like many, running […]

Even the most successful of entrepreneurs face one thing: rejection.  Maybe you’ve been on the fence about approaching hotels and pitching hospitality accounts but you are afraid of that rejection. You could quite possibly have been in business for a while but still aren’t sure how to deal with that dreaded rejection. This episode will […]

Kelly Carlson, went from outside sales which she had been doing for 22 years to opening her own floral business in her garage! She owns Boones Blooms in South Carolina which caters to hospitality businesses, events and subscriptions.  The pandemic shifted a lot of career paths and desires for many people. It allowed us to […]

Hi Flower Friend, This season’s episodes have been focused on putting you in the shoes of other florists who have gone and done the damn thing by becoming hotel florists and providing luxury florals for their high end clients. I thought I’d jump into sharing with you on how you can get your foot in […]