Our floral designers have secured over $7M+ in luxury hotel contracts with iconic brands like Disney, Four Seasons, and JW Marriott, delivering turn-key floral solutions that elevate guest experiences globally.
Building a global network of certified hotel florists while providing luxury hotels with effortless, turn-key floral solutions.
With over a decade of international experience, I’ve partnered with iconic brands like JW Marriott, Four Seasons, Chanel, Tiffany & Co., and one of the royal families of the UAE—just to name a few. My bespoke floral designs have transformed luxury spaces across the globe, creating unforgettable guest experiences and setting new standards in hospitality floral design.
I didn’t just enter the floral industry—I redefined it by carving out the niche of Hospitality Floral Design, a space that blends creativity with strategy to deliver high-impact, long-term floral solutions. From building a multi-six-figure business with studios in Dubai, Houston, and Dallas, to empowering florists to lead in this lucrative field, my mission is simple: to elevate florists into sought-after specialists and to help hotels create floral partnerships that enhance their brand’s prestige.
Floral Visionary and Architect of Luxury Hotel Floral Solutions
Meet the founder — franceska mccaughan
You’ve mastered your craft, but you’re ready to break into the world of high-end hospitality and deliver designs that make a lasting impact.
Is your talent ready for a bigger stage?
Join the exclusive network of certified hotel florists transforming luxury spaces worldwide, backed by the global leader in hospitality floral design.
in hotel floral contracts secured collectively since 2020
$7 Million +
Florists secure exclusive hotel contracts annually
$60k - $3M
FLORISTS enrolled in our programs since 2020
500+
— Rachelle, Kimpton Hotels
“Franceska has changed my life. This could not have been done without her. Thank you for facilitating this change and for being a beacon of light. You truly changed the course of my business.”
— Dimyena, Disney Hotels
“As a florist, don't approach a hotel without taking the Hotel Florist Profit Method course. It will give you knowledge and confidence.”
— Tiffany, Proper hotels
“Direct access to Franceska on the live calls is just so much more efficient and I get pumped up to go do it!”
— Kathryn, waldorf astoria
“The HFPM is excellent, filled with insider tips to help you feel confident approaching hotel management and tips to make you successful with your installations!”
The Hotel Florist® with Franceska McCaughan
A podcast for florists, revealing the strategies behind creating luxury floral experiences for world-class hotels
The floral Business Breakthrough — with Franceska
Becoming The Hotel Florist
Ep. 01
Imagine if I could sit with you, one-on-one, to dive into everything you’ve ever wanted to know about becoming a hotel florist. From building strong hotel partnerships to creating floral designs that elevate guest experiences, this podcast has it all. So grab a seat and let’s conquer the world of Hospitality Floral Design together.
Jelle Vanderbrocke, Hotel General Manager
Ep. 6
Jon Cummins — Hotel Owner
Ep. 16
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