Our floral designers have secured over $7M+ in luxury hotel contracts with iconic brands like Disney, Four Seasons, and JW Marriott, delivering turn-key floral solutions that elevate guest experiences globally.
Building a global network of certified hotel florists while providing luxury hotels with effortless, turn-key floral solutions.
With over a decade of international experience, I’ve partnered with iconic brands like JW Marriott, Four Seasons, Chanel, Tiffany & Co., and one of the royal families of the UAE—just to name a few. My bespoke floral designs have transformed luxury spaces across the globe, creating unforgettable guest experiences and setting new standards in hospitality floral design.
I didn’t just enter the floral industry—I redefined it by carving out the niche of Hospitality Floral Design, a space that blends creativity with strategy to deliver high-impact, long-term floral solutions. From building a multi-six-figure business with studios in Dubai, Houston, and Dallas, to empowering florists to lead in this lucrative field, my mission is simple: to elevate florists into sought-after specialists and to help hotels create floral partnerships that enhance their brand’s prestige.
Floral Visionary and Architect of Luxury Hotel Floral Solutions
Meet the founder — franceska mccaughan
You know your talent is ready for the next level, and you’re excited to design for clients who expect nothing but the best.
You’re ready to connect with luxury hotels that appreciate your expertise and need a trusted floral partner who understands their high standards.
Your business is successful, but you're ready to shift from one-off events to long-term relationships with clients who truly value your artistry.
You’ve mastered your craft, but you’re ready to break into the world of high-end hospitality and deliver designs that make a lasting impact.
Is your talent ready for a bigger stage?
in hotel floral contracts secured collectively since 2020
$7 Million +
Florists secure exclusive hotel contracts annually
$60k - $3M
FLORISTS enrolled in our programs since 2020
500+
— Rachelle, Kimpton Hotels
— Dimyena, Disney Hotels
— Tiffany, Proper hotels
— Kathryn, waldorf astoria
The Hotel Florist® with Franceska McCaughan
A podcast for florists, revealing the strategies behind creating luxury floral experiences for world-class hotels
The floral Business Breakthrough — with Franceska
Becoming The Hotel Florist
Ep. 01
Imagine if I could sit with you, one-on-one, to dive into everything you’ve ever wanted to know about becoming a hotel florist. From building strong hotel partnerships to creating floral designs that elevate guest experiences, this podcast has it all. So grab a seat and let’s conquer the world of Hospitality Floral Design together.
Jelle Vanderbrocke, Hotel General Manager
Ep. 6
Jon Cummins — Hotel Owner
Ep. 16
™