Can't wait to see you inside flower friend!

Work Alongside Industry-Leading Florists, Elevating Luxury Hotels Around the World

You’ve mastered your craft—now it’s time to take it to the next level. Join us to build long-term partnerships with luxury hotels and showcase your designs on the world stage.

Step Into a World Where Florists and Luxury Hotels Create Unforgettable Experiences Together

Here is what you'll get when you join us today!

Your course experience is structured to walk you through everything from mindset for success, pitching yourself, landing hotel partnerships, and business automation so you can achieve consistent income in your business.

Step-by-Step Floral Business Framework

Inclusion No.1

Get instant access to all of our pre-recorded lessons so that you can easily learn what you need, when you need it! You will receive a certificate at completion and be added to The Hotel Florist Network for potential future partnerships.

The Lesson Library + Certification Program

Inclusion No.2

Save time with my go-to phone and email scripts as well as my exact templates to make automating your business that much faster when it comes to hiring and negotiating!

Done For You Templates

Inclusion No.3

“Don't approach a hotel without taking this course. You need to be equipped with the confidence that you know what you're doing and what you're talking about. Hotel managers will not spend their time on you if they have any inclination you're not a professional hotel florist. Franceska will give you that knowledge and confidence.”

what our members are saying:

With over a decade of international experience, I’ve partnered with iconic brands like JW Marriott, Four Seasons, Chanel, Tiffany & Co., and one of the royal families of the UAE—just to name a few. My bespoke floral designs have transformed luxury spaces across the globe, creating unforgettable guest experiences and setting new standards in hospitality floral design.

I didn’t just enter the floral industry—I redefined it by carving out the niche of Hospitality Floral Design, a space that blends creativity with strategy to deliver high-impact, long-term floral solutions. From building a multi-six-figure business with studios in Dubai, Houston, and Dallas, to empowering florists to lead in this lucrative field, my mission is simple: to elevate florists into sought-after specialists and to help hotels create floral partnerships that enhance their brand’s prestige.

Floral Visionary and Architect of Luxury Hotel Floral Solutions

Meet the founder — franceska mccaughan

Real Stories. Real Results. See How Our Members Are Leading in Hospitality Floral Design

Let Their Success Speak for Itself

— Rachelle, Kimpton Hotels

“Franceska has changed my life. This could not have been done without her. Thank you for facilitating this change and for being a beacon of light. You truly changed the course of my business.”

— Dimyena, Disney Hotels

“As a florist, don't approach a hotel without taking the Hotel Florist Profit Method course. It will give you knowledge and confidence.”

— Tiffany, Proper hotels

“Direct access to Franceska on the live calls is just so much more efficient and I get pumped up to go do it!”

— Kathryn, waldorf astoria

“The HFPM is excellent, filled with insider tips to help you feel confident approaching hotel management and tips to make you successful with your installations!”