As a florist pursuing hotel clients, you’ll inevitably come across situations where the florals (or lack thereof) in a hotel lobby leave you questioning if the hotel isn’t prioritizing flowers. Maybe you’ve researched the hotel online and seen stunning floral arrangements in their marketing photos, only to arrive in person and find mismatched, outdated arrangements—or […]
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THF Podcast & Blog
It’s time to pull the handbrake on chasing brides in order to hit your revenue goals and build your floral design business, sustainably. If you are looking for a sign that there is more out there, a better way of doing things, then here’s your sign - it’s time to create consistent $5k months and stop depending on unstable wedding and event income.
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The Hotel Florist® with Franceska McCaughan
A podcast for florists, revealing the strategies behind creating luxury floral experiences for world-class hotels
The floral Business Breakthrough — with Franceska
Becoming The Hotel Florist
Ep. 01
Imagine if I could sit with you, one-on-one, to dive into everything you’ve ever wanted to know about becoming a hotel florist. From building strong hotel partnerships to creating floral designs that elevate guest experiences, this podcast has it all. So grab a seat and let’s conquer the world of Hospitality Floral Design together.
Jelle Vanderbrocke, Hotel General Manager
Ep. 6
Jon Cummins — Hotel Owner
Ep. 16
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