In 2015 I found myself in the middle of the desert in the UAE, trying to buy flowers from a van off a sandy road as camels walked by. It was then I realized the common belief was that florists needed to rely on weddings to succeed—so I did weddings in Dubai. But when I moved to Houston, I knew I wanted more. I was determined to create consistent income by combining my passion for flowers and luxury hotels, moving beyond depending on weddings and events.
That’s when I discovered Hospitality Floral Design. I built a multi six-figure floral business annually and spent six years as the in-house florist for JW Marriott. I became the go-to florist for Four Seasons during their multi-million dollar renovation and the longest-standing Artist in Residence for Fairmont Hotels & Resorts. Now, I help florists who are ready to stop feeling like they’re constantly hustling, and instead want fewer clients, better clients, and more stability—a way to serve their clients' ongoing needs while creating space in their lives for freedom and creativity.
I'm Franceska McCaughan
A visionary entrepreneur who transformed a necessity into a trailblazing career, disrupting the floral industry and creating a niche that redefines what’s possible for both florists and luxury hotels. Here’s the story...
About the founder
You’re here because you know your talents deserve more than just weddings and one-off events. It’s time to break free from depending on weddings and step into a world where your creativity and artistry are truly valued by luxury hotels. These clients offer long-term partnerships, providing the consistency and stability your business needs to thrive.
This isn’t about chasing the next event—it’s about building a business that gives you freedom, stability, and the opportunity to create on your own terms. Through luxury hotel partnerships, you can expand your impact and achieve the success you’ve always envisioned.
At The Hotel Florist®, we empower florists to move beyond weddings and events, bringing their unique talents into the hospitality space. By offering hotels a network of certified florists, we ensure that each brand benefits from floral designs that amplify guest experiences and align with their luxury standards.
Industry disruptor expanding best-in-class florists beyond weddings through luxury hotel partnerships, creating more freedom and amplifying their creativity to better serve hospitality clients.
About the Company
Driven by entrepreneurial spirit, we’ve disrupted the floral industry by bridging the gap between florists and luxury hotels.
We help florists build recurring revenue through luxury hotel partnerships, giving them more time to do what they love—and even be nicer to their husbands!
Over 25,000+ unique downloads of The Hotel Florist® podcast, connecting florists globally to expert insights and success stories.
Our Mission: Helping florists generate $100k-$3M annually through luxury hotel partnerships, stepping beyond weddings into long-term success.
Our exclusive network of certified hotel florists, trained through the Hotel Florist Profit Method, is referred to top-tier luxury hotels worldwide.
We’ve empowered 1,000+ florists from 35+ countries, with 80% from the USA, to expand their reach and elevate their business through Hospitality Floral Design.
THF Details
It's just #facts
• Obtained a Masters in Floral Design
• Franzie’s Flower Design was Founded in Dubai, UAE
• Designed for Waldorf Astoria
2015
The Hotel Florist® didn’t happen overnight. It began with a driven floral designer who wanted more than just the hustle of events and weddings—a vision for creating lasting partnerships with luxury hotels. Here’s how that dream became a reality…
The Timeline
Through the years
