The Hotel Florist®
with Franceska McCaughan
You’ve spent years hustling from one wedding to the next, wondering if there’s a better way—there is. This podcast is for florists who are ready to stop depending on events and start reaching recurring revenue through luxury hotel partnerships. I’m sharing exactly what it takes to work with high-end hotels, create floral experiences that guests will never forget, and finally have the freedom and world stage you’ve been craving. If you’ve ever thought, "I’m over this grind—what’s next?" this is the place for you. Pull up a chair, let’s change your floral career forever.
A podcast about breaking free from weddings and landing luxury hotels
With over a decade of international experience, I’ve partnered with iconic brands like JW Marriott, Four Seasons, Chanel, Tiffany & Co., and one of the royal families of the UAE—just to name a few. My bespoke floral designs have transformed luxury spaces across the globe, creating unforgettable guest experiences and setting new standards in hospitality floral design.
I didn’t just enter the floral industry—I redefined it by carving out the niche of Hospitality Floral Design, a space that blends creativity with strategy to deliver high-impact, long-term floral solutions. From building a multi-six-figure business with studios in Dubai, Houston, and Dallas, to empowering florists to lead in this lucrative field, my mission is simple: to elevate florists into sought-after specialists and to help hotels create floral partnerships that enhance their brand’s prestige.
Floral Visionary and Architect of Luxury Hotel Floral Solutions
Meet the founder — franceska mccaughan
The Hotel Florist® with Franceska McCaughan
A podcast for florists, revealing the strategies behind creating luxury floral experiences for world-class hotels
The floral Business Breakthrough — with Franceska
Becoming The Hotel Florist
Ep. 01
Imagine if I could sit with you, one-on-one, to dive into everything you’ve ever wanted to know about becoming a hotel florist. From building strong hotel partnerships to creating floral designs that elevate guest experiences, this podcast has it all. So grab a seat and let’s conquer the world of Hospitality Floral Design together.
Jelle Vanderbrocke, Hotel General Manager
Ep. 6
Jon Cummins — Hotel Owner
Ep. 16
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“Just what I was looking for...
I really needed to pivot in my business. I knew my time was worth more than I was making and I had to find a way to make my career more consistent and reliable. I discovered Franceska about a month ago and quickly listened to every podcast & signed up for THF course. Walking into a business dressed for the job I wanted and presenting what I could offer felt so incredible. I would recommend this to anyone in the flower world looking for a chance to shift into a more professional, profitable, consistent role in the floral industry.”
“Fantastic Content...
I only discovered Franceska recently, but have already begun to change my way of thinking about the possibilities as a small florist.”
“Valuable and inspiring...
This podcast has a unique professional lens of hospitality, the floral industry and entrepreneurial spirit. Right when I thought ‘how will I support myself’ I ended up coming across this podcast and have been soaking up the knowledge to create a steady income for my own business. Thank you for the lessons and motivation!”
“Very informative!
Great information on how to get started as a corporate florist, specifically with hotels. I especially like all the interviews with relevant people and all the insight that we get from them.”
“Valuable Information...
Franceska offers firsthand knowledge of how a hotel works and thinks when it comes to their florals. Her advice is sound and has proven beneficial and true when you play it out. She offers information that no other industry professionals provide.”
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