Hello Flower Friends!
In the floral business, many believe giving away free flowers will lead to exposure and future business. However, in this 7-minute podcast episode, I share my perspective on why I don’t agree with giving away free flowers and exactly why this approach might not be as beneficial as it seems.
Here’s what we cover:
- The Myth of Exposure Through Freebies: Many florists believe that giving away free flowers will lead to increased exposure and customer base. However, does it really work that way? I discuss why this strategy often falls short of expectations.
- The Impact on Your Energy and Mindset: Giving your florals away for free can have a significant impact on your energy and mindset. I’ll explore how this practice can drain your enthusiasm and affect your business outlook.
- Alternative Strategies for Real Exposure: Instead of giving away your hard work for free, there are other, more effective ways to gain exposure. I’ll share some proven strategies that have worked for me in my business.
- Staying True to Your Values: Compromising your values to gain exposure can have long-term negative effects. Not only on your overall mental health but your business as well. I’ll discuss why it’s crucial to stay true to yourself and your principles. This authenticity can actually attract more loyal customers!
- Knowing Your Worth: I’ll emphasize the importance of recognizing your worth and not undermining it by giving away your products for free. The only person who gets to decide your value is YOU.
It’s important to remember that your flowers and designs have worth.
If you’re giving them away you’re unintentionally showing that you don’t value your work. If you don’t value it, why would the hotel/company you’re interested in partnering with value your work?
Of course we are always looking for exposure but in any event, we must focus on the quality of that exposure. We talk a lot about how to provide genuine exposure that actually aligns with your business values in the podcast.
Remember flower friend, always protect your energy and your mindset. Your authenticity matters and furthermore, it’s what attracts the right kind of customers that build lasting relationships.
Always remember, you are the one who defines your value.
Listen to the full episode to get more detailed insights and practical tips on how to navigate the challenges of gaining exposure without giving away your flowers for free. Be sure to bookmark this link to catch all our new blogs that are coming with this new seasons content! After listening in to the podcast and reading this blog do you concur with why I don’t agree with giving away free flowers?
Already a florist but wanting to learn more on how you can start working with luxury hotels and create consistent income? Jump in and check out the power packed free masterclass!
Keep blooming,
Franceska
PS. Did you know I have a book on how to work with hotels? It’s a best seller and you can buy it here on Amazon!
