GM vs. Hotel Manager: What’s the Difference?

In the floral industry, one of the biggest challenges is getting your foot in the door, especially when trying to pitch your services to hotels. Often, florists find themselves caught in a web of gatekeepers, making it difficult to reach the decision-makers, like the General Manager (GM) or the Hotel Manager. So which should you shoot for: GM vs. Hotel Manager? Let’s dive in!

In this episode, we explore effective strategies to overcome these hurdles and make meaningful connections which builds upon season 6’s episode number 2: What Happens if the GM “Won’t See You”?. If you missed that one, check it out here! You can also read about it here.

If you’re considering becoming a successful hotel florist – then there are some key points you’re going to need to know. Having the confidence of who to speak to and why is going to make all the difference on whether you stand out when you finally get that meeting with the GM vs. Hotel Manager.

This episode is important because we’re going to go over:

1. Understanding the Roles:
   • The difference between the GM, Hotel Manager, and Housekeeping.
   • Who holds the decision-making power for floral services? 
   • Understand that decision-makers have busy schedules and may take time to respond.
     
2. Strategies to Reach the GM:
   • How to navigate through gatekeepers.
   • Building relationships with staff who can influence the GM.
   • Networking events are great opportunities to showcase your personality and passion.
     
3. Persistence and Professionalism:
   • Staying professional despite setbacks. Use each interaction as a learning experience to refine your approach.
   • Persistence as a key to success.
     
4. Real-life Examples:
   • Stories from my own experiences and hotels that I’ve worked with in the past in my floral business.
   • Practical tips that worked for me, for example: I created a portfolio of my work specifically tailored for the hotel industry, highlighting how my arrangements could complement their spaces.
     

Navigating the layers of gatekeepers to reach the GM can be challenging, however with persistence, professionalism, and a strategic approach, it is possible. Every challenge is an opportunity to grow and refine your business practices. 

Remember, the effort you put in today will pave the way for future successes.

Listen to the full episode on the differences between GM vs. Hotel Managers to get detailed insights and practical advice on how to navigate these challenges effectively. Let’s turn frustrations into opportunities and elevate our floral businesses together!

Already a florist but wanting to learn more on how you can start working with luxury hotels and create consistent income? Jump in and check out the power packed free masterclass!

Keep blooming, 

Franceska

PS. Did you know I have a book on how to work with hotels? It’s a best seller and you can buy it here on Amazon!