Discovering Design Freedom Through Sustainable Systems
As a florist, have you ever felt like you’ve hit a glass ceiling in your business? Maybe you’ve built success but are starting to feel the itch for something more—something that aligns with your vision of design freedom and a sustainable work-life balance.
In this behind-the-scenes look at The Hotel Florist® journey, I’ll share how I created two transformative programs, Petals to Profit and The Hotel Florist Profit Method (HFPM), designed to help florists achieve financial freedom, creative fulfillment, and scalability in their businesses.
The Journey to Design Freedom
In 2019, after working with luxury clients like Chanel, Four Seasons, and Tiffany & Co., I felt like I had done it all. My floral design business was thriving, but I was getting restless. This wasn’t about ungratefulness—I loved what I’d built—but I was ready for growth but I was so tired.
I realized I needed systems that would allow me to scale and create profit without burnout. That’s when I started developing Petals to Profit to help florists achieve profitability and work-life balance, and the Hotel Florist Profit Method to teach them how to land lucrative hotel accounts.
What is Petals to Profit?
Petals to Profit is for florists who are ready to build sustainable and profitable floral design businesses they’re obsessed with. If you’re tired of working six days a week, struggling with pricing, or overwhelmed by the lack of systems, this program is for you.
In just six weeks, you’ll learn:
- How to restructure your business for profitability.
- Pricing strategies that work.
- Systems and templates to simplify your workload.
- How to create a life where you’re working smarter, not harder.
This program is for anyone who’s ready to stop running in circles and start running a business they truly love.
The Hotel Florist Profit Method (HFPM)
The Hotel Florist Profit Method takes your floral design business to the next level by teaching you how to secure and manage hotel partnerships. This program is perfect for florists who are looking for consistent income streams and want to scale their businesses.
It covers everything from landing your first hotel client to automating operations and building a team. The HFPM teaches you how to position yourself as a sought-after hotel florist while creating systems that free you to focus on what matters most.
Where Do You Start?
If the HFPM feels like a big leap right now, the Starter Kit is a great entry point. It helps you go from wondering how to approach hotels to landing your first hotel client. From there, you can step into the HFPM to scale your business.
3 Programs Designed for Your Success
- Starter Kit: A roadmap to land your first hotel client.
- The Hotel Florist Profit Method: Your guide to creating consistent income and scaling through hotel partnerships.
- Petals to Profit: The foundation for building a sustainable and profitable floral design business.
Why Design Freedom Matters
Achieving design freedom is about creating a business that aligns with your passion, pays you well, and doesn’t drain your energy. By combining the right systems, pricing strategies, and partnerships, you can turn your floral business into a profitable, sustainable enterprise.
Already a florist and eager to expand into luxury hotels and create consistent income? Come join over 135 florists in the 7 Day Challenge! It’s packed with actionable insights to help you succeed.
Keep blooming, Franceska
PS: Did you know I have a bestselling book on working with hotels? It’s available on Amazon! Discover the “cliff-notes” of our group coaching program, the Hotel Florist Profit Method, where you can learn more about what flowers to use, design mechanics and more on this topic!
