Are you a florist looking to step away from weddings and start working with hotels? In our latest podcast episode, “How to Close a Hotel and What to Prepare in Your Contract,” we dive into the essential steps to successfully secure a hotel account and prepare a contract. You can dive in deeper here! Here’s a detailed guide to help you navigate this process.
Starting the Conversation
The process on how to close a hotel begins with a crucial step: visiting the hotel and asking to speak to the General Manager (GM). You need to ask if they are currently looking for a florist and how they are meeting their current floral needs. This conversation is key to understanding what the hotel needs and how you can provide value.
Understanding Their Needs
Hotels are pitched to constantly, so it’s important to stand out. Do your research beforehand and be prepared to discuss how you can help improve their occupancy rates and guest satisfaction among other things. Position yourself as their floral partner, not just a vendor. This approach helps build a more meaningful and long-lasting relationship.
The Walkthrough
Once you’ve initiated the conversation, the next step is to schedule a walkthrough with the decision-maker. Politely insist on speaking directly with the decision-maker to avoid miscommunication and ensure you’re addressing their specific needs. During the walkthrough, pay close attention to what they like, dislike, and their overall goals. This information will be crucial for your proposal and help you close the hotel.
It is always remembering that you are behind the wheel and you get to drive this relationship in a way that benefits you but also benefits them.
Crafting the Proposal to close the hotel
Unlike weddings, hotels usually know exactly what they want and have a clear budget. Use this to your advantage by asking the right questions to nail down their budget. A successful hotel florist that knows how to close a hotel will confidently suggest a price range and seek confirmation from the client. When your proposal is approved, you can then move on to the contract stage.
Finalizing the Contract
Once the proposal is accepted, send through the contract for signing. Make sure to receive the first payment before starting any work. It’s essential to avoid doing any installations for free. Hotels have the funds and understand the payment processes, so don’t hesitate to enforce your payment terms.
Next Steps and Resources
To ensure you’re fully prepared, check out our Hotel Florist Profit Method. This comprehensive program includes proposal and contract templates, coaching call recordings, and accountability to help you land your first hotel account, design for them, and automate your business. For a more budget-friendly option, consider our Starter Kit. It includes quizzes and step-by-step guidance to set you up for success.
Tune in to the full podcast episode to get all the detailed insights and practical advice on how to close deals with hotels and what to prepare in your contracts.
Already a florist but wanting to learn more on how you can start working with luxury hotels and create consistent income? Jump in and check out the power packed free masterclass!
Keep blooming,
Franceska
PS. Did you know I have a book on how to work with hotels? It’s a best seller and you can buy it here on Amazon!
