Let’s face it: sales can feel intimidating. But here’s the truth every florist needs to embrace—you don’t touch a stem until you make a sale.
Sales aren’t just about making money; they’re about sharing your unique gifts with the world. Today, I want to flip the script on sales—moving away from fear and into fun, creativity, and impact.
Shift Your Mindset About Sales
The first roadblock many florists face is the fear of being “too salesy.” This fear often holds us back from showing up and talking about our work. Here’s a reframe: sales aren’t pushy; they’re an opportunity to serve.
As quoted in the You Have to Ask For The Sale blog, “Whether or not you ask for the sale, you always have the potential to make zero dollars. However, when you do ask, you immediately increase your chances of success by 50%”.
When you focus on how your talents improve lives—whether it’s elevating a hotel lobby or creating memorable floral experiences—you shift sales from being about you to being about the value you provide.
The 30-Day Sales Challenge
Want to transform your relationship with sales? Commit to selling something every day for the next 30 days. Here’s a sample strategy to get you started!
- Day 1: Post an Instagram story sharing that you’re accepting new hotel clients.
- Day 2: Write a blog post about how florals impact guest satisfaction and the bottom line for hotels.
- Day 3: Record a reel showcasing behind-the-scenes magic of floral installations.
By showing up daily and selling in creative ways, you’ll build momentum, confidence, and visibility.
Leverage Instagram for Sales
Social media is your 24/7 billboard. With tools like Instagram, you can connect directly with hotel PR teams, GMs, and other decision-makers. If you’re unsure how to show up consistently, 100 Instagram Prompts is here to help. It’s packed with more than three months of ideas to create content that speaks directly to your dream hotel clients.
Imagine creating one reel every day for three months, using proven prompts, to showcase your expertise. The compound effect of these actions can transform your business.
Why Sales are Sexy
You know what feels amazing? Watching your bank account grow, knowing you can support your family, hire a team, and live life on your terms. That’s the power of sales.
Sales become sexy when you:
- Own your expertise.
- Practice daily, just like you would with a craft or skill.
- Create habits that support consistent visibility.
Your Non-Negotiable Action Plan
- Sell every day for 30 days, no matter what.
- Use resources like the 100 Instagram Prompts Masterclass to stay inspired.
- Track your progress and celebrate wins—big or small.
Remember, the florist who succeeds isn’t the most talented; it’s the one who consistently shows up and takes action.
Already a florist and eager to expand into luxury hotels and create consistent income? Come join over 135 florists in the 7 Day Challenge! It’s packed with actionable insights to help you succeed.
Keep blooming, Franceska
PS: Did you know I have a bestselling book on working with hotels? It’s available on Amazon! Discover the “cliff-notes” of our high level mentorship experience, the Hotel Florist Profit Method, where you can learn more about what flowers to use, design mechanics and more on this topic!
