Are You Holding Yourself Back from Selling? Here’s How to Change That.
If you’re struggling with consistent income in your floral business, it might not be because you lack skill—it’s because you’re sabotaging yourself by not selling. Many florists, especially those coming from weddings or event floristry, hold onto the belief that they can only sell what they personally service. But this mindset is what keeps so many florists stuck in a cycle of burnout and financial instability.
The truth? The goal isn’t to do everything yourself. The goal is to sell first, then scale your business by building a team that can deliver.
Selling is Your #1 Job as a Floral CEO
Think about this: If Jeff Bezos second-guessed every Amazon order because he couldn’t personally deliver them, there would be no Amazon. Yet, many florists operate under this same self-sabotaging belief—waiting until they feel “ready” before selling. Here’s another great blog about asking for the sale that will help work on this mindset.
The reality is, selling comes first. You don’t need to figure out every detail of fulfilling an order before you pitch your floral services to hotels or corporate clients. You just need to sell, secure the income, and then build the structure to fulfill it.
Here’s how to shift your mindset:
1️⃣ Detach Yourself from the Service – Selling is not about what you personally can do; it’s about the value your business provides. The moment you separate yourself from the process and step into the CEO role, you open yourself up to growth.
2️⃣ Build a Team for Scale – When you land consistent floral accounts, your next step is hiring a team to handle the workload. The idea that you have to do everything yourself is keeping you small.
3️⃣ Trust That You Will Figure It Out – You don’t have to have all the answers before you sell. You don’t have to know how you’re going to fulfill every contract. The key is to sell first, then refine your process as you grow.
How to Overcome the Fear of Selling
Many florists sabotage themselves with thoughts like:
🚫 “I can’t sell unless I’m personally handling the arrangements.”
🚫 “Once I have more experience, then I’ll be ready to pitch hotels.”
🚫 “I need to know every single step before I can take action.”
These thoughts are keeping you stuck. Instead, adopt this mindset:
✅ Selling is my top priority.
✅ I am building a floral business, not just a job for myself.
✅ The more I sell, the faster I can hire, delegate, and scale.
If you want to grow your floral business, you have to sell. The only way to create consistent income is by shifting your role from being the service provider to being the CEO who leads the business forward.
Your job is to sell. Everything else can be figured out along the way.
Ready to Sell More & Scale Your Business?
I teach florists how to secure high-end hotel floral contracts and create sustainable, consistent income. If you’re ready to step into your CEO role, start selling, and stop sabotaging yourself, this is your sign to take action.
Already a florist and want to feel confident in your pitch to land luxury hotels? Come join over 135 florists in the 7 Day Challenge!
Keep blooming, Franceska
PS: Did you know I have a bestselling book on working with hotels? It’s available on Amazon! Discover the “cliff-notes” of our high level group coaching program, the Hotel Florist Profit Method, where you can learn more about what flowers to use, design mechanics and more on this topic!
