As a florist, the holiday seasons—Mother’s Day, Valentine’s Day, Christmas—are often the bread and butter for generating significant income. However, relying solely on these seasonal cash injections can lead to stress and inconsistency. In our episode “Transitioning from Holiday Cash Injections to Stable Flower Bars for Events” we discuss a way to create a more […]

When you start working with luxury corporate clients, especially in the hotel industry, the commitment can be daunting. You might find yourself managing multiple contracts that require your presence every week. Naturally, as your business grows and you take on more clients, the need for a reliable team becomes apparent. But how do you expand […]

In the world of hotel floral partnerships, the term “in-house florist” often pops up, but what does it really mean? In our latest podcast episode, “What does being an “in-house” florist mean?”, we delve into this concept and explore how it can transform your floral business. Whether you’re a seasoned florist or new to the […]

Entering the hotel floral market can feel daunting, especially when you discover that a hotel already has a floral provider. But don’t be discouraged—this is a common situation, and it doesn’t mean you’re out of the game. In our latest podcast episode, “What if you see that the hotel already has a florist?” we dive […]

If you’re transitioning from wedding florals to working with hotels, understanding the administrative side of things is crucial. In our latest podcast episode, “Answering Top Questions About Insurance, Budgets, and Exclusivity Rights,” we dive into the essential details that will help you navigate this new landscape. Here’s a breakdown of what we covered: 1. Insurance […]

Transitioning from wedding florals to working with hotels can be both exciting and challenging. One of the key differences lies in how you prepare proposals and contracts for hotels. In our latest podcast episode, “Proposals That Convert Part 2 + 5 Must-Have Clauses for Your Hotel Contract,” we delve into the specifics of creating effective […]

Are you a florist looking to step away from weddings and start working with hotels? In our latest podcast episode, “Proposals That Convert,” we discuss how to create effective proposals that resonate with hotel managers and secure lucrative contracts. Here’s a detailed guide to help you navigate this process. Understanding the Difference The first thing […]

Are you a florist looking to step away from weddings and start working with hotels? In our latest podcast episode, “How to Close a Hotel and What to Prepare in Your Contract,” we dive into the essential steps to successfully secure a hotel account and prepare a contract. You can dive in deeper here! Here’s […]

In today’s digital age, having an online presence is crucial for florists looking to expand their business and work with hotels. Potential clients often check your online profiles to gauge your legitimacy and professionalism. However, maintaining an online presence can be overwhelming. It’s important to focus on a few key platforms and excel at them […]