When is your busy floral season? If you’re primarily a wedding florist, it’s most likely when most weddings are happening (let’s be honest, that changes with Pinterest trends). If you’re a retail florist, it’s most likely holidays like Valentine’s Day, Mothers Day, Easter, and Christmas. Either one of these circumstances is “seasonal floral income.” It […]
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It’s time to pull the handbrake on chasing brides in order to hit your revenue goals and build your floral design business, sustainably. If you are looking for a sign that there is more out there, a better way of doing things, then here’s your sign - it’s time to create consistent $5k months and stop depending on unstable wedding and event income.
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The Hotel Florist™ with Franceska McCaughan
A podcast about creating consistent income by becoming a hotel florist for floral designers, by a floral designer
The floral Business Breakthrough — with Franceska
Becoming The Hotel Florist
Ep. 01
Just imagine if I could crawl through your phone and fireside chat about all of the topics to soothe your burning hunger to know all the things related to what it takes to be a hotel florist and creating consistent income in your business... Well pull up a seat and let's slay that floral dragon.
Jelle Vanderbrocke, Hotel General Manager
Ep. 6
Jon Cummins — Hotel Owner
Ep. 16
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