The Blog Archives
The Best Approach to Landing Hotel Floral Contracts Should you make an appointment to meet with a hotel’s general manager (GM) about floral services, or should you just show up? This is one of the biggest questions florists ask when trying to break into the hotel industry. And while both strategies can work, there’s one […]
Understanding the Hotel Industry as a Florist When approaching hotels as a florist, one of the most important things to understand is who actually owns the hotel—because in most cases, hotel brands do not own their buildings. This can have a direct impact on your strategy for pitching floral services. In this blog, we’ll break […]
Understanding the Role of a Hotel General Manager When approaching hotels for floral partnerships, many florists wonder: Is the hotel general manager the highest decision-maker for the hotel brand? While the GM is the top authority at the property level, the hotel brand operates at a much larger scale, with multiple levels of leadership. If […]
When crafting a hotel floral proposal, many florists focus solely on the lobby and front desk. But hotels have multiple outlets that require floral design—and knowing exactly where those opportunities exist before meeting with the general manager (GM) can make all the difference in landing the contract. If you’ve been wondering how to uncover all […]
Understanding Hotel Operations to Land Floral Accounts When approaching hotels as a florist, understanding the key players is critical. One of the biggest misconceptions is assuming the hotel owner and the brand are the same. This couldn’t be further from the truth. In this blog, we’ll demystify the structure of hotel operations, explain why the […]
When it comes to hotels and floral budgets, one size does not fit all. There’s no universal “average spend” when it comes to what a hotel will allocate for their florals. Instead, the budget depends on factors like location, brand standards, ownership priorities, and even guest experience goals. In this blog, we’ll dive into the […]
If you’re looking to land a hotel account as a florist, one of the most important steps in your process is conducting a hotel walk-through. Why? Because walking the property gives you invaluable insights into what the hotel currently has, what’s missing, and how you can position yourself as the solution they need. In this […]
When it comes to working with hotels and growing your floral design business, one of the most crucial skills to master is asking for the sale. While this can feel intimidating at first, shifting your mindset to see sales as an act of service—and even fun—can transform the way you approach your business. In this […]
Can You Really Have Design Freedom When Working with Hotels? When florists dream of working with hotels, the promise of creative freedom often stands out. Unlike weddings or private events, hotel floristry can offer a unique space for innovation and artistry. But how true is the idea of “design freedom” in reality? Let’s dive into […]
