The Blog Archives

As entrepreneurs, we’ve made a decision that our business, our passion, and our solutions are worth exchanging for income. We believe in ourselves enough to turn our ideas into a livelihood. Yet, despite this belief, many of us still struggle with one crucial aspect of running a successful business: asking for the sale. Why are […]

One of the most beautiful aspects of working in the hospitality industry as a florist is the freedom and trust you’re given by your clients. Unlike the wedding space, where clients can be overly involved in every detail, hotels hire you for your expertise. They trust that whatever you design will enhance their space and […]

Building and managing a team can be one of the most daunting tasks for florists and creative entrepreneurs. Whether you’re just starting to hire or you’re navigating the complexities of managing an established team, it can feel overwhelming. Questions like, “Who do I hire?” “Where do I find them?” and “How much work do I […]

Many florists dream of breaking into the hospitality scene, with visions of becoming the go-to hotel florist and watching their business flourish. The allure of increased foot traffic, more website visits, and a surge in clientele seems almost guaranteed. But is it really? As someone who’s been in the trenches, that’s what I’m here for. […]

For many florists, consistent income feels like the golden ticket out of the exhausting grind of working seven days a week. While a steady paycheck and a reliable client base are certainly key components of a successful business, they aren’t the cure-all for the challenges that come with entrepreneurship. The real game-changer? Deciding how you […]

As a florist, the holiday seasons—Mother’s Day, Valentine’s Day, Christmas—are often the bread and butter for generating significant income. However, relying solely on these seasonal cash injections can lead to stress and inconsistency. In our episode “Transitioning from Holiday Cash Injections to Stable Flower Bars for Events” we discuss a way to create a more […]

When you start working with luxury corporate clients, especially in the hotel industry, the commitment can be daunting. You might find yourself managing multiple contracts that require your presence every week. Naturally, as your business grows and you take on more clients, the need for a reliable team becomes apparent. But how do you expand […]

In the world of hotel floral partnerships, the term “in-house florist” often pops up, but what does it really mean? In our latest podcast episode, “What does being an “in-house” florist mean?”, we delve into this concept and explore how it can transform your floral business. Whether you’re a seasoned florist or new to the […]

Entering the hotel floral market can feel daunting, especially when you discover that a hotel already has a floral provider. But don’t be discouraged—this is a common situation, and it doesn’t mean you’re out of the game. In our latest podcast episode, “What if you see that the hotel already has a florist?” we dive […]