Entering the hotel floral market can feel daunting, especially when you discover that a hotel already has a floral provider. But don’t be discouraged—this is a common situation, and it doesn’t mean you’re out of the game. In our latest podcast episode, “What if you see that the hotel already has a florist?” we dive […]

If you’re transitioning from wedding florals to working with hotels, understanding the administrative side of things is crucial. In our latest podcast episode, “Answering Top Questions About Insurance, Budgets, and Exclusivity Rights,” we dive into the essential details that will help you navigate this new landscape. Here’s a breakdown of what we covered: 1. Insurance […]

Transitioning from wedding florals to working with hotels can be both exciting and challenging. One of the key differences lies in how you prepare proposals and contracts for hotels. In our latest podcast episode, “Proposals That Convert Part 2 + 5 Must-Have Clauses for Your Hotel Contract,” we delve into the specifics of creating effective […]

Are you a florist looking to step away from weddings and start working with hotels? In our latest podcast episode, “Proposals That Convert,” we discuss how to create effective proposals that resonate with hotel managers and secure lucrative contracts. Here’s a detailed guide to help you navigate this process. Understanding the Difference The first thing […]

Are you a florist looking to step away from weddings and start working with hotels? In our latest podcast episode, “How to Close a Hotel and What to Prepare in Your Contract,” we dive into the essential steps to successfully secure a hotel account and prepare a contract. You can dive in deeper here! Here’s […]

In today’s digital age, having an online presence is crucial for florists looking to expand their business and work with hotels. Potential clients often check your online profiles to gauge your legitimacy and professionalism. However, maintaining an online presence can be overwhelming. It’s important to focus on a few key platforms and excel at them […]

In the floral industry, one of the biggest challenges is getting your foot in the door, especially when trying to pitch your services to hotels. Often, florists find themselves caught in a web of gatekeepers, making it difficult to reach the decision-makers, like the General Manager (GM) or the Hotel Manager. So which should you shoot for: […]

Running a floral business comes with its unique set of challenges. One of which can be securing meetings with key decision-makers, like the General Manager (GM). In this 5-minute podcast episode, I share my insights and strategies on what happens if the GM won’t see you. Episode Highlights: 1. What to Do When You Can’t […]

Hello Flower Friends! In the floral business, many believe giving away free flowers will lead to exposure and future business. However, in this 7-minute podcast episode, I share my perspective on why I don’t agree with giving away free flowers and exactly why this approach might not be as beneficial as it seems. Here’s what […]