Discovering Design Freedom Through Sustainable Systems As a florist, have you ever felt like you’ve hit a glass ceiling in your business? Maybe you’ve built success but are starting to feel the itch for something more—something that aligns with your vision of design freedom and a sustainable work-life balance. In this behind-the-scenes look at The […]

Let’s face it: sales can feel intimidating. But here’s the truth every florist needs to embrace—you don’t touch a stem until you make a sale. Sales aren’t just about making money; they’re about sharing your unique gifts with the world. Today, I want to flip the script on sales—moving away from fear and into fun, […]

Walking into a hotel and realizing they only use plants instead of flowers can be intimidating for a florist. You might wonder if you need to be an expert in plants, gardening, or even holiday décor to land the contract. But let’s take a moment to reframe this scenario—it’s not a problem; it’s an opportunity. […]

As a florist pursuing hotel clients, you’ll inevitably come across situations where the florals (or lack thereof) in a hotel lobby leave you questioning if the hotel isn’t prioritizing flowers. Maybe you’ve researched the hotel online and seen stunning floral arrangements in their marketing photos, only to arrive in person and find mismatched, outdated arrangements—or […]

When it comes to social media, many florists make the mistake of treating their Instagram like a personal diary. While sharing glimpses of your personality is important, if your goal is to land hotel accounts, you need a strategy that positions your profile as a 24/7 billboard. Instagram is often the first impression potential clients, […]

Timing is everything, especially when it comes to connecting with a General Manager (GM) of a hotel. Whether you’re pitching your floral design services or simply trying to establish a professional relationship, approaching the GM at the right time can make all the difference.  Here’s a breakdown of the optimal times to speak to the […]

Curiosity is one of the most powerful tools we possess as creative entrepreneurs. It’s the key to unlocking meaningful connections, building trust, and creating opportunities. In this episode, The Questions You Need to Ask That Will Set Your Future Self Up for Success, I break down the mindset and strategies that will help you cultivate […]

One of the most common questions florists ask when pursuing hotel accounts is, “How can I add value without depreciating what the hotel already has?”. It’s an important question, especially when stepping into a space where another florist might already be providing services. You can listen to the full podcast episode here. Adding value is […]

When entering the world of hotel floristry, your goal might be to speak directly with the General Manager (GM). But what happens if the GM isn’t available? Does the effort become a waste? Absolutely not! Even if you don’t get the GM, every encounter is an opportunity to practice, build relationships, and lay the groundwork […]