When crafting a hotel floral proposal, many florists focus solely on the lobby and front desk. But hotels have multiple outlets that require floral design—and knowing exactly where those opportunities exist before meeting with the general manager (GM) can make all the difference in landing the contract. If you’ve been wondering how to uncover all […]

Understanding Hotel Operations to Land Floral Accounts When approaching hotels as a florist, understanding the key players is critical. One of the biggest misconceptions is assuming the hotel owner and the brand are the same. This couldn’t be further from the truth. In this blog, we’ll demystify the structure of hotel operations, explain why the […]

When it comes to hotels and floral budgets, one size does not fit all. There’s no universal “average spend” when it comes to what a hotel will allocate for their florals. Instead, the budget depends on factors like location, brand standards, ownership priorities, and even guest experience goals. In this blog, we’ll dive into the […]

If you’re looking to land a hotel account as a florist, one of the most important steps in your process is conducting a hotel walk-through. Why? Because walking the property gives you invaluable insights into what the hotel currently has, what’s missing, and how you can position yourself as the solution they need. In this […]

When it comes to working with hotels and growing your floral design business, one of the most crucial skills to master is asking for the sale. While this can feel intimidating at first, shifting your mindset to see sales as an act of service—and even fun—can transform the way you approach your business. In this […]

Can You Really Have Design Freedom When Working with Hotels? When florists dream of working with hotels, the promise of creative freedom often stands out. Unlike weddings or private events, hotel floristry can offer a unique space for innovation and artistry. But how true is the idea of “design freedom” in reality? Let’s dive into […]

Uncovering the Secrets to Success: Who Your Competition Is in Hotel Floristry Breaking into the world of hotel floristry can feel like an exciting yet daunting task. One key step to success is understanding who your competition is. By identifying the florists currently working with the hotels you want to target, you can gather valuable […]

Discovering Design Freedom Through Sustainable Systems As a florist, have you ever felt like you’ve hit a glass ceiling in your business? Maybe you’ve built success but are starting to feel the itch for something more—something that aligns with your vision of design freedom and a sustainable work-life balance. In this behind-the-scenes look at The […]

Let’s face it: sales can feel intimidating. But here’s the truth every florist needs to embrace—you don’t touch a stem until you make a sale. Sales aren’t just about making money; they’re about sharing your unique gifts with the world. Today, I want to flip the script on sales—moving away from fear and into fun, […]