The Blog Archives
The Hotel Florist Podcast

We’ve all felt the pressure: the feeling that if we’re not constantly posting behind-the-scenes (BTS) content of floral installations or new designs, we’re not showing the world how busy and successful we are. But what if I told you that not only do you not have to constantly invest in flowers just to have something […]

When You Don’t Want to Invest in Flowers Simply to Post

The Hotel Florist Podcast

If you’re aiming to work with hotels but haven’t landed that first hotel account yet, you might wonder how to market yourself online. Here’s the thing: you don’t have to wait until you have a hotel client to start posting hotel-focused content. The key is knowing who to speak to on social media and how […]

Who to Speak to on Social Media and How to Show BTS Before You Have a Hotel Account

The Hotel Florist Podcast

In the world of floristry, especially when working with hotels, there will be moments when you’re asked to do something that you have no clue about. Whether it’s being asked to manage a hotel garden or take on a new design project like Holiday Decor, the fear of not knowing how to deliver can be […]

How to Do Something You Have No Clue About

The Hotel Florist Podcast

When florists step into the world of hotel and corporate contracts, their mindset often determines whether they succeed. It’s not just about strategy or business plans—it’s about energy and beliefs, especially when it comes to money. If you’ve ever found yourself undercharging, discounting your services, or compromising your values to make a sale, you may […]

Prostitute energy vs lover energy

The Hotel Florist Podcast

Remember when you first decided you wanted to book weddings but hadn’t worked one yet? You showed up online, shared inspiration, and talked about wedding trends, positioning yourself as an expert in the wedding space. The same strategy applies if you want to work with hotels, even if you haven’t landed a hotel client yet. […]

How to Speak to Hotels on Instagram (Even if You’re Not a Hotel Florist Yet)

The Hotel Florist Podcast

When I started my floral business, fresh from a design course and soaking foam in my bathtub, I had no idea what brand equity was. I was just trying to figure it all out—buying flowers from people who didn’t speak my language and being told the only way to make money was through weddings, funerals, […]

What is Brand Equity?

The Hotel Florist Podcast

As florists, we often find ourselves juggling multiple roles—designer, manager, accountant, and even gardener. The truth is, we can’t do it all. In the world of hospitality floristry, where trends like sustainability and kitchen gardens are becoming increasingly popular, it’s more important than ever to value your values with the work you do, especially when […]

How to Value Your Values When Working with New Clients

The Hotel Florist Podcast

How many times have you heard yourself say, “They already have a florist,” and let that thought stop you from pursuing a dream client? I get it—it feels like a dead end. But here’s the truth: that florist is only there until they aren’t, and your opportunity may be closer than you think. Today, I […]

If You Catch Yourself Saying “They Already Have a Florist”

The Hotel Florist Podcast

One of the biggest fears that many florists and creative entrepreneurs face when aiming to land corporate or hotel clients is the belief that they need a team before they can take on such big opportunities. But let me tell you something—this kind of thinking is holding you back. If you’re worried about needing a […]

If You’re Worried About Needing a Team First—Listen to This!