As florists, we often find ourselves juggling multiple roles—designer, manager, accountant, and even gardener. The truth is, we can’t do it all. In the world of hospitality floristry, where trends like sustainability and kitchen gardens are becoming increasingly popular, it’s more important than ever to value your values with the work you do, especially when […]

How many times have you heard yourself say, “They already have a florist,” and let that thought stop you from pursuing a dream client? I get it—it feels like a dead end. But here’s the truth: that florist is only there until they aren’t, and your opportunity may be closer than you think. Today, I […]

One of the biggest fears that many florists and creative entrepreneurs face when aiming to land corporate or hotel clients is the belief that they need a team before they can take on such big opportunities. But let me tell you something—this kind of thinking is holding you back. If you’re worried about needing a […]

As entrepreneurs, we’ve made a decision that our business, our passion, and our solutions are worth exchanging for income. We believe in ourselves enough to turn our ideas into a livelihood. Yet, despite this belief, many of us still struggle with one crucial aspect of running a successful business: asking for the sale. Why are […]

One of the most beautiful aspects of working in the hospitality industry as a florist is the freedom and trust you’re given by your clients. Unlike the wedding space, where clients can be overly involved in every detail, hotels hire you for your expertise. They trust that whatever you design will enhance their space and […]

Building and managing a team can be one of the most daunting tasks for florists and creative entrepreneurs. Whether you’re just starting to hire or you’re navigating the complexities of managing an established team, it can feel overwhelming. Questions like, “Who do I hire?” “Where do I find them?” and “How much work do I […]

Many florists dream of breaking into the hospitality scene, with visions of becoming the go-to hotel florist and watching their business flourish. The allure of increased foot traffic, more website visits, and a surge in clientele seems almost guaranteed. But is it really? As someone who’s been in the trenches, that’s what I’m here for. […]

For many florists, consistent income feels like the golden ticket out of the exhausting grind of working seven days a week. While a steady paycheck and a reliable client base are certainly key components of a successful business, they aren’t the cure-all for the challenges that come with entrepreneurship. The real game-changer? Deciding how you […]

In a world where success is often equated with stability, many florists and entrepreneurs find themselves chasing one goal after another, hoping that once they achieve success, stability will follow. However, what if we flipped this idea on its head? What if prioritizing stability first could lead to lasting success and confidence in your business […]