If you’re aiming to work with hotels but haven’t landed that first hotel account yet, you might wonder how to market yourself online. Here’s the thing: you don’t have to wait until you have a hotel client to start posting hotel-focused content. The key is knowing who to speak to on social media and how […]

When florists step into the world of hotel and corporate contracts, their mindset often determines whether they succeed. It’s not just about strategy or business plans—it’s about energy and beliefs, especially when it comes to money. If you’ve ever found yourself undercharging, discounting your services, or compromising your values to make a sale, you may […]

Remember when you first decided you wanted to book weddings but hadn’t worked one yet? You showed up online, shared inspiration, and talked about wedding trends, positioning yourself as an expert in the wedding space. The same strategy applies if you want to work with hotels, even if you haven’t landed a hotel client yet. […]

When I started my floral business, fresh from a design course and soaking foam in my bathtub, I had no idea what brand equity was. I was just trying to figure it all out—buying flowers from people who didn’t speak my language and being told the only way to make money was through weddings, funerals, […]

As florists, we often find ourselves juggling multiple roles—designer, manager, accountant, and even gardener. The truth is, we can’t do it all. In the world of hospitality floristry, where trends like sustainability and kitchen gardens are becoming increasingly popular, it’s more important than ever to value your values with the work you do, especially when […]

How many times have you heard yourself say, “They already have a florist,” and let that thought stop you from pursuing a dream client? I get it—it feels like a dead end. But here’s the truth: that florist is only there until they aren’t, and your opportunity may be closer than you think. Today, I […]

One of the biggest fears that many florists and creative entrepreneurs face when aiming to land corporate or hotel clients is the belief that they need a team before they can take on such big opportunities. But let me tell you something—this kind of thinking is holding you back. If you’re worried about needing a […]

As entrepreneurs, we’ve made a decision that our business, our passion, and our solutions are worth exchanging for income. We believe in ourselves enough to turn our ideas into a livelihood. Yet, despite this belief, many of us still struggle with one crucial aspect of running a successful business: asking for the sale. Why are […]

One of the most beautiful aspects of working in the hospitality industry as a florist is the freedom and trust you’re given by your clients. Unlike the wedding space, where clients can be overly involved in every detail, hotels hire you for your expertise. They trust that whatever you design will enhance their space and […]