One of the most common questions florists ask when pursuing hotel accounts is, “How can I add value without depreciating what the hotel already has?”. It’s an important question, especially when stepping into a space where another florist might already be providing services. You can listen to the full podcast episode here. Adding value is […]

When entering the world of hotel floristry, your goal might be to speak directly with the General Manager (GM). But what happens if the GM isn’t available? Does the effort become a waste? Absolutely not! Even if you don’t get the GM, every encounter is an opportunity to practice, build relationships, and lay the groundwork […]

When you’re working with long-term hotel and corporate accounts, landing the contract is just the beginning. One thing I learned through years of experience—and wish I’d known sooner—is how essential it is to prepare your clients for future price increases by keeping a record of cost-related updates and giving clients consistent, proactive communication. Here’s how […]

Floral design mechanics are a key part of the hotel floristry toolkit and can make or break the experience for guests encountering your designs. In this design mechanics podcast, we’ll explore the design strategies and techniques that create beautiful, lasting impressions for hotel clients, with insights drawn from floral expert collaborations and in-depth design elements. […]

Breaking into the hotel floristry space often feels daunting, but did you know you can start with hotels before the hotel even opens its doors? By approaching hotels during their pre-opening phase, you can position yourself as the go-to florist, building relationships before anyone else gets a chance. Here’s how to do it effectively. Want […]

When we’re aiming to secure major hotel accounts as florists, a common question arises. “Should I practice my approach 4-star hotels before targeting the big 5-star clients?“. While this might seem like a safe strategy, it can often end up delaying the real connections and opportunities we’re truly after. Below, let’s explore the pros and […]

Many of us have been there, wanting to take the next step in our careers or pursue a dream that’s been dormant for too long. But right as we’re about to leap, an unwelcome voice surfaces, asking, “Why would it work now if it never has?” This nagging thought can keep us from trying and […]

For florists, hearing “we’ve decided to go in another direction” from a hotel or luxury brand can sting. Rejection. It’s a tough pill to swallow in any business, especially when you’ve invested time, resources, and creativity into securing a client. It’s easy to internalize these rejections, turning them into questions of self-worth or ability. However, […]

For florists interested in breaking into the luxury retail market, working with high-end brands like Chanel or Tiffany can bring fantastic opportunities, but it also has unique challenges. One key difference between luxury retail and hotel clients is the structure of payments and contracts. Unlike hotels, where clients often operate on monthly payments or contracts, […]