The Blog Archives
The Hotel Florist Podcast

Kelly Carlson, went from outside sales which she had been doing for 22 years to opening her own floral business in her garage! She owns Boones Blooms in South Carolina which caters to hospitality businesses, events and subscriptions.  The pandemic shifted a lot of career paths and desires for many people. It allowed us to […]

Leaving a Full-Time Career for a Blooming Business

The Hotel Florist Podcast

The Hotel Florist™ blogs and podcast episodes have a common theme, which is the transformation mentorship brings in life, business and relationships.  Angharad Sage, my mentor, shares her own fears from when she began her own journey in the personal development world. She also shares what happened along the way to becoming a powerhouse in […]

Why mentorship is key to grow your business

The Hotel Florist Podcast

Hi Flower Friend, This season’s episodes have been focused on putting you in the shoes of other florists who have gone and done the damn thing by becoming hotel florists and providing luxury florals for their high end clients. I thought I’d jump into sharing with you on how you can get your foot in […]

The Best Lessons I Have Learned By Taking A Risk

The Hotel Florist Podcast

This is for you if you have been thinking of getting out of the industry that you’re currently in. You are ready to explore different ways that you can create consistent income by creating big, beautiful and artistic floral arrangements – because flowers are your passion. You are going to like this story, as I […]

Outgrown Fashion Expert turns Full Bloom Artist In Residence Florist

The Hotel Florist Podcast

One thing that I’ll always enjoy hearing about is how each florist started their journey and what led them to where they are now in the hospitality floral industry. Every journey is unique as are we all. There is beauty in being able to come from anywhere and do anything – just add flowers. You […]

From Designing In Luxury Yachts To Blooming A Floral Business

The Hotel Florist Podcast

I had the opportunity to sit down and talk with Michelle Christensen of Lady Flora Designs about her journey to becoming a hotel florist, and not just any hotel florist, but one who’s successfully landing $15k holiday installs too.   Have you ever had a dream or a vision of what your life would look and […]

From $75 Floral Arrangements to a $15k Holiday Install  

The Hotel Florist Podcast

Calling all of my fellow dreamers – can you relate to this story from one of The Hotel Florist™ Profit Method students?  One of the HFPM students is a self-proclaimed dreamer and artist by nature.  She’d just transitioned from graphic design into floral design when she saw a unique opportunity with her hotel floral client […]

Am I Asking For Too Much In My Proposal To A Potential Hotel Floral Client? 

The Hotel Florist Podcast

The hardest part of being a corporate florist is picking up the phone (or asking in person) and getting a meeting with a potential client. And it’s difficult because it is you showing up, seeing an opportunity, and going after it.  Recently, Lizette, a Hotel Florist™ Profit Method student, was shopping in her favorite health […]

The Hardest Parts Of Being A Corporate Florist

The Hotel Florist Podcast

Outside of the flowers, there are several things to consider when creating a floral budget for a hotel client:  Brand standards, seasonal pricing and inflation, maintenance requirements, and logistics.  Dig into The Hotel Florist’s Top 4 things to factor into your hotel floral budget.  1. Brand Standards  Most of the floral budget is determined by […]

4 THINGS TO FACTOR INTO YOUR HOTEL FLORAL BUDGET