Breaking into hotel floristry is more than just designing a few pretty arrangements—it’s about building a strong portfolio, understanding how to cost out your designs, and having the confidence to execute large-scale installations. It can feel overwhelming at first, especially if you’re just starting out, but the key is to approach the process step by […]

While consistent income and recurring revenue are at the heart of building a sustainable floral business, the flip side of that consistency can feel daunting. The pressure to show up every week, delivering fresh designs, can lead to creative burnout and boredom. But what if you could reframe your mindset and find joy in the […]

We’ve all felt the pressure: the feeling that if we’re not constantly posting behind-the-scenes (BTS) content of floral installations or new designs, we’re not showing the world how busy and successful we are. But what if I told you that not only do you not have to constantly invest in flowers just to have something […]

If you’re aiming to work with hotels but haven’t landed that first hotel account yet, you might wonder how to market yourself online. Here’s the thing: you don’t have to wait until you have a hotel client to start posting hotel-focused content. The key is knowing who to speak to on social media and how […]

In the world of floristry, especially when working with hotels, there will be moments when you’re asked to do something that you have no clue about. Whether it’s being asked to manage a hotel garden or take on a new design project like Holiday Decor, the fear of not knowing how to deliver can be […]

When florists step into the world of hotel and corporate contracts, their mindset often determines whether they succeed. It’s not just about strategy or business plans—it’s about energy and beliefs, especially when it comes to money. If you’ve ever found yourself undercharging, discounting your services, or compromising your values to make a sale, you may […]

Remember when you first decided you wanted to book weddings but hadn’t worked one yet? You showed up online, shared inspiration, and talked about wedding trends, positioning yourself as an expert in the wedding space. The same strategy applies if you want to work with hotels, even if you haven’t landed a hotel client yet. […]

When I started my floral business, fresh from a design course and soaking foam in my bathtub, I had no idea what brand equity was. I was just trying to figure it all out—buying flowers from people who didn’t speak my language and being told the only way to make money was through weddings, funerals, […]

As florists, we often find ourselves juggling multiple roles—designer, manager, accountant, and even gardener. The truth is, we can’t do it all. In the world of hospitality floristry, where trends like sustainability and kitchen gardens are becoming increasingly popular, it’s more important than ever to value your values with the work you do, especially when […]