Hi Flower Friend, This season’s episodes have been focused on putting you in the shoes of other florists who have gone and done the damn thing by becoming hotel florists and providing luxury florals for their high end clients. I thought I’d jump into sharing with you on how you can get your foot in […]

This is for you if you have been thinking of getting out of the industry that you’re currently in. You are ready to explore different ways that you can create consistent income by creating big, beautiful and artistic floral arrangements – because flowers are your passion. You are going to like this story, as I […]

One thing that I’ll always enjoy hearing about is how each florist started their journey and what led them to where they are now in the hospitality floral industry. Every journey is unique as are we all. There is beauty in being able to come from anywhere and do anything – just add flowers. You […]

I had the opportunity to sit down and talk with Michelle Christensen of Lady Flora Designs about her journey to becoming a hotel florist, and not just any hotel florist, but one who’s successfully landing $15k holiday installs too.   Have you ever had a dream or a vision of what your life would look and […]

Calling all of my fellow dreamers – can you relate to this story from one of The Hotel Florist™ Profit Method students?  One of the HFPM students is a self-proclaimed dreamer and artist by nature.  She’d just transitioned from graphic design into floral design when she saw a unique opportunity with her hotel floral client […]

The hardest part of being a corporate florist is picking up the phone (or asking in person) and getting a meeting with a potential client. And it’s difficult because it is you showing up, seeing an opportunity, and going after it.  Recently, Lizette, a Hotel Florist™ Profit Method student, was shopping in her favorite health […]

Outside of the flowers, there are several things to consider when creating a floral budget for a hotel client:  Brand standards, seasonal pricing and inflation, maintenance requirements, and logistics.  Dig into The Hotel Florist’s Top 4 things to factor into your hotel floral budget.  1. Brand Standards  Most of the floral budget is determined by […]