The Hotel Florist Podcast

How To Land Hotel Floral Contracts and Create Consistent $5K Months in The Hotel Florist Profit Method

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A few months ago, I received an email, and to the person who sent it, thank you. 

The email goes, and maybe you’ve had a similar thought:

“I’ve listened, and re-listened, to all of your podcasts and I’m unclear on what $222 per month is going to get me other than a contract. Can you explain, or am I missing something or everything?”

My first thought? 

I love a woman who isn’t afraid to ask questions, especially when it comes to money.

She had heard me speak over and over about my signature program The Hotel Florist Profit Method but she didn’t exactly understand how this program could help her.

To answer the question, the ultimate goal is, yes, to land hotel floral contracts and create consistent $5K months without relying on unstable wedding and event income…

… but I can totally understand how that seems a little blasé or salesy.

I want you to know exactly what you get inside The Hotel Florist Profit Method for $222 per month. 

Before any floral design or hotels, we check in with our mindset.

I can teach you exactly how, from A to Z, to be a successful hotel florist, but if you don’t believe in yourself first and foremost, what’s the point? 

These psychology-backed exercises are key to your success – and to mine! I use them to this day. 

Then, it’s time for Landing Hotel Floral Partnerships.

Learn how to get the meeting, pitch to the hotel, and stand out from the “competition” with my proven phone and email templates that have helped numerous students land hotel floral contracts of their own, and a list of 30+ questions to choose from when doing a walk-through. 

Following that is Designing for Hotel Partnerships where you learn mechanics, what flowers to use, and 3 hotel floral design recipes from yours truly. 

You’ll also get to see BTS of my installs and breakdowns – a front row seat to what it’s like to design for 4- and 5-star hotels. 

Finally, and my favorite module, How to Automate Hotel Partnerships.

Learn how to create consistent income, working 1 day a week, without compromising your revenue using my exact pricing, logistics, inventory, proposal, design, and ordering formulas, along with my exact hotel contract template.

 

The last thing I want is for you to invest your time and money into something and it leave you feeling like, “now what?” 

The Hotel Florist Profit Method gives you everything you need to create consistent $5K months without relying on unstable wedding and event income. 

If you ever have any questions, please don’t hesitate to reach out.

I love this community so much. Thank you for being here and thank you for reading. 

Keep blooming, 

Franceska

Binge all episodes of The Hotel Florist Podcast on  iTunes or on Spotify

P.S. Be sure to check out my FREE masterclass for florists looking to create consistent 5k months through hotel partnerships here. 

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  1. […] Brand Equity: Brand equity is an often-overlooked benefit of hotel contracts. When you align yourself with prestigious brands, you build long-term value in your business. This equity is crucial, especially if you’re thinking about the future and your exit strategy. When I sold my floral business, the brand equity I had built through hotel contracts with names like Chanel and Four Seasons was a significant factor in its value. If you want more guidance on how to land hotel contracts, read this blog! […]

Put your best foot forward with The Hotel Florist™ Starter Kit that is going to jump start your confidence working with hotels and land you a meeting discussing your next steps as the hotel’s inhouse florist.

Are you ready for your quick win?

The Hotel Florist® with Franceska McCaughan

A podcast for florists, revealing the strategies behind creating luxury floral experiences for world-class hotels

The floral Business Breakthrough — with Franceska

Becoming The Hotel Florist

Ep. 01

Imagine if I could sit with you, one-on-one, to dive into everything you’ve ever wanted to know about becoming a hotel florist. From building strong hotel partnerships to creating floral designs that elevate guest experiences, this podcast has it all. So grab a seat and let’s conquer the world of Hospitality Floral Design together.

Jelle Vanderbrocke, Hotel General Manager

Ep. 6

Jon Cummins — Hotel Owner

Ep. 16