In today’s digital age, having an online presence is crucial for florists looking to expand their business and work with hotels. Potential clients often check your online profiles to gauge your legitimacy and professionalism. However, maintaining an online presence can be overwhelming. It’s important to focus on a few key platforms and excel at them before expanding. Here are the three places you should be online.
1. LinkedIn
LinkedIn is the go-to platform for General Managers, hotel managers, and restaurant managers. Creating a strong LinkedIn profile helps build authority, showcases your expertise, and demonstrates your professionalism.
Here are some tips:
- Build Authority: Share noteworthy blog or social media posts about industry retreats, business growth, and other relevant experiences.
- Engage: Post content from your IG lives, podcasts, and other knowledge-sharing activities.
- Showcase Expertise: Use LinkedIn as a billboard for your floral solutions, demonstrating who you are, why people should care, and how you can help them.
2. Your Website
Your website should have a dedicated section for hotels to make it easy for potential clients to find relevant information.
This section should include:
- Portfolio: Display your best work, focusing on corporate-style arrangements.
- Easy Navigation: Ensure there’s a clear tab labeled “Hotels” for hotel prospects.
- Targeted Content: Similar to how you create a wedding-focused site, tailor your content to appeal to hotels. Use images and words that reflect a corporate vibe, showcasing your specific style and flexibility.
3. Instagram
Instagram is a hotspot for PR, sales, and event teams.
Your Instagram profile should reflect what you want to do, not just what you’ve done in the past.
- Corporate Focus: Ensure your bio speaks to corporate accounts, not brides.
- Curated Content: Post images and stories that align with your goal of working with hotels.
- Professional Presence: Highlight your expertise and past successes, and engage with industry-related content.
By focusing on maintaining these three places/platforms, you can effectively build an online presence that attracts hotel clients. For a deeper dive into creating your online identity, check out our 7-day challenge program designed to help you master Instagram and build a brand that sells in your sleep!
Listen to the full episode of the Three Places You Should Be Online to get detailed insights and practical advice on how to navigate these challenges effectively. Let’s turn frustrations into opportunities and elevate our floral businesses together!
Already a florist but wanting to learn more on how you can start working with luxury hotels and create consistent income? Jump in and check out the power packed free masterclass!
Keep blooming,
Franceska
PS. Did you know I have a book on how to work with hotels? It’s a best seller and you can buy it here on Amazon!
