As a florist, the holiday seasons—Mother’s Day, Valentine’s Day, Christmas—are often the bread and butter for generating significant income. However, relying solely on these seasonal cash injections can lead to stress and inconsistency. In our episode “Transitioning from Holiday Cash Injections to Stable Flower Bars for Events” we discuss a way to create a more sustainable, year-round income?
Enter flower bars.
The Stress of Seasonal Income:
For many retail florists, holidays bring a surge of business. It’s a time when orders for bouquets and arrangements skyrocket, making these seasons crucial for revenue. However, this reliance on holiday income can be a double-edged sword. The pressure to sell and market one-off bouquets can be overwhelming, and the inconsistency between these spikes can cause significant stress.
The Shift to Flower Bars:
This is where flower bars come in as a game-changer. Unlike daily deliveries or holiday-specific orders, flower bars offer a sustainable, repeatable business model that can be booked throughout the year. Flower bars not only generate consistent income but also allow you to plan and scale your business with greater ease.
Benefits of Flower Bars Over Traditional Orders:
- Focused Effort: Imagine serving one client in one location versus fulfilling 50 separate Mother’s Day orders, each with different delivery addresses and logistical challenges. Flower bars streamline your efforts, allowing you to focus on fewer, higher-value clients.
- Sustainable Income: By booking flower bars year-round, you create a steady flow of income that’s not dependent on holiday spikes. This approach enables you to plan cash flow and reduce stress.
- Flexibility with Freelancers: Running a flower bar doesn’t mean you have to do it all alone. Hiring freelancers allows you to manage these events without spreading yourself too thin. You can focus on client interaction and business development while your team handles the setup and execution.
Marketing Flower Bars Year-Round:
To make the most of flower bars, it’s crucial to develop a marketing strategy that spans beyond the holidays. Start advertising your services early and often. Whether it’s for Valentine’s Day, Mother’s Day, or corporate events, letting your clients know that you offer flower bars will keep you top of mind when they’re ready to book.
Conclusion:
Transitioning from holiday-dependent income to a more sustainable model with flower bars is not only possible but also incredibly rewarding. By focusing on these events, you can create a reliable income stream that frees you from the seasonal grind. If you’re ready to make the shift and want to learn more about setting up and marketing flower bars, check out our dedicated program. Your next big opportunity is just around the corner.
Already a florist and eager to expand into luxury hotels and create consistent income? Check out our free masterclass! It’s packed with actionable insights to help you succeed.
Keep blooming,
Franceska
PS: Did you know I have a bestselling book on working with hotels? It’s available on Amazon!
