Floral design mechanics are a key part of the hotel floristry toolkit and can make or break the experience for guests encountering your designs. In this design mechanics podcast, we’ll explore the design strategies and techniques that create beautiful, lasting impressions for hotel clients, with insights drawn from floral expert collaborations and in-depth design elements.
Building Your Signature Style
Finding a design style that feels uniquely yours takes time, but recognizing the patterns you gravitate toward is key. For example, when it comes to hotel designs, I’m drawn to a style that uses mass and linear structures. These elements give a clean, modern feel while maximizing impact with fewer flower types. By working in “clusters of five” on round tables, you can create an immersive, 360-degree effect that draws guests in no matter where they stand, giving your design a layered, luxurious feel. Want to learn more about planning your design mechanics? Check out this blog.
Design Mechanics for Hotel Installations
In hotel floristry, practical mechanics are everything. Whether you’re using flower foam, water sources, or other materials, it’s important to adjust based on your climate and placement to avoid designs drying out too soon. For instance, foam works in cooler settings but can dry out in hotter climates. Similarly, adding smaller vases around a primary arrangement enhances the design’s depth and makes it feel more intricate while subtly increasing fullness.
Adding Complexity for an Immersive Experience
Layering and clustering elements within each design increases guest interaction with the arrangement. Inspired by design work from the Corinthia London and other premier hotels, adding a variety of heights and textures engages guests, creating an immersive, 3D effect that welcomes guests whether they’re arriving at the lobby or passing through from any angle.
If you’re new to hotel floristry, observe local arrangements or high-end installations online to see how they use mass and layering for a full, luxurious look. Practice seeing the full 3D shape in round-table designs, and consider incorporating mini clusters and vases around a centerpiece to add impact and dimension.
Pro Tip for Gladiolus
When working with gladiolus, always pinch off the top section that won’t bloom to keep the flower looking clean and purposeful. Gladiolus blooms open from the bottom up, so as they age, remove the blooms at the top to keep them looking fresh for the whole week. This subtle detail can go a long way in helping arrangements maintain their appeal.
Already a florist and eager to expand into luxury hotels and create consistent income? Come join over 125 florists in the 7 Day Challenge! It’s packed with actionable insights to help you succeed.
Keep blooming, Franceska
PS: Did you know I have a bestselling book on working with hotels? It’s available on Amazon! If you’re on a budget you can learn more about what flowers to use, design mechanics and more with this!
