When entering the world of hotel floristry, your goal might be to speak directly with the General Manager (GM). But what happens if the GM isn’t available? Does the effort become a waste? Absolutely not! Even if you don’t get the GM, every encounter is an opportunity to practice, build relationships, and lay the groundwork for future success. Listen to the full podcast episode here.
Why the GM Is the “Moon”
I’m sure you’ve heard this statement before: “Shoot for the moon. Even if you miss, you’ll land among the stars”. In this scenario, the GM is the moon—your ideal contact. They make key decisions about vendors like florists. However, getting to the GM isn’t always straightforward. Their role often involves dealing with major hotel concerns, and staff may feel protective about granting access.
But here’s the secret: even if you don’t get the GM, the “stars” you connect with—like the Director of Sales, Operations, or Marketing—are equally valuable. These individuals often influence decisions and can advocate for you.
How to Approach the Hotel
- Become a Guest: Spend time at the hotel before your meeting. Grab a coffee or enjoy lunch. This helps you feel comfortable on the property, making you technically a guest.
- Frame Your Ask: When you approach the front desk, lead with positivity:
“I had an amazing experience in your restaurant and wanted to share some feedback with the GM. I also own a floral design company and noticed your stunning floral arrangements. I’d love to connect about potential collaborations.” - Be Prepared to Pivot: If the GM isn’t available, use the same pitch with whoever you’re directed to. Whether it’s the Director of Sales, Operations, or even an assistant, treat the conversation as if they are the GM.
Reframing Rejection as Practice
Not getting the GM on your first try isn’t a failure—it’s practice. Every interaction is a rehearsal for your eventual big break. By the time you meet the right person, you’ll be polished, prepared, and confident.
Think of it like interviewing for jobs: every “no” helps you refine your pitch. Similarly, every meeting sharpens your skills, builds confidence, and strengthens your network. Review how to perfect your practice of reframing rejection here.
Never Leave Empty-Handed
Even if you don’t land a deal that day or get the GM, leave the hotel with something:
- A business card
- A name to follow up with
- Insight into how the hotel operates
Foster that connection. Follow up with an email or call, expressing gratitude for their time and reiterating your interest in providing floral solutions.
Why This Strategy Always Works
Your success isn’t about always getting the GM in one go. It’s about persistence, relationship-building, and practicing your craft. Over time, these efforts compound into opportunities. By walking with fear and taking action, you build the confidence to succeed in any room.
Already a florist and eager to expand into luxury hotels and create consistent income? Come join over 125 florists in the 7 Day Challenge! It’s packed with actionable insights to help you succeed.
Keep blooming, Franceska
PS: Did you know I have a bestselling book on working with hotels? It’s available on Amazon! If you’re on a budget you can learn more about what flowers to use, design mechanics and more with this!
