The Hotel Florist Podcast

The Questions You Need to Ask That Will Set Your Future Self Up for Success

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Curiosity is one of the most powerful tools we possess as creative entrepreneurs. It’s the key to unlocking meaningful connections, building trust, and creating opportunities. In this episode, The Questions You Need to Ask That Will Set Your Future Self Up for Success, I break down the mindset and strategies that will help you cultivate curiosity, ask better questions, and set yourself up for long-term success—especially as a hotel florist.

Why Curiosity Matters

We’ve all been conditioned to “fake it till you make it” and to avoid asking too many questions. But that approach robs us of the opportunity to grow and connect authentically. Instead, embracing curiosity allows us to uncover what people truly value, build genuine relationships, and identify how we can provide solutions.

For example, when speaking with a hotel’s general manager (GM), don’t just stop at surface-level conversations. You need to ask questions like:

  • Why did you choose your current florist?
  • What do you love about their work?
  • What would you improve if you could?

These questions not only give you insights into their preferences but also allow you to position yourself as the ideal partner for their needs.

Permission to Not Know It All

It’s okay to not have all the answers. In fact, being a beginner and asking open-ended questions can make you a better conversationalist. Approaching discussions with curiosity rather than perfection takes the pressure off and creates a more engaging dynamic.

Here’s a trick: prepare a few backup questions to have on hand. In my Hotel Florist Starter Kit and The Hotel Florist Profit Method, I share 35 essential questions you can copy and paste into your phone. These are designed to help you uncover key insights without feeling overwhelmed.

Pro Tip: If you get nervous or draw a blank, remember that it’s completely normal. Feelings are not facts. Nervousness doesn’t mean you’re unprepared or unqualified—it simply means you care.

The Power of Asking the Right Questions

When you ask the right questions, you create opportunities that can transform your business. Imagine walking into a hotel, confidently engaging with the GM, and securing a $60,000+ annual contract because you asked thoughtful, well-prepared questions.

Questions like:

  1. What’s your vision for the guest experience here?
  2. How do you currently use flowers to enhance your brand?
  3. What would an ideal floral partnership look like for you?

These types of questions not only guide the conversation but also show that you’re already visualizing yourself as their florist.

Zoom Out and Visualize Success

Let go of the need to be perfect. Instead, focus on the big picture:

  • What kind of relationship do you want to build with this GM?
  • How do you want to reflect on this meeting six years from now, when it’s turned into a million-dollar empire?

By zooming out and visualizing success, you’ll realize that every question, every conversation, and every meeting is a step toward your future.

Set Yourself Up for Success

If you’re ready to refine your approach and become the go-to florist for hotels, dive into the Hotel Florist Starter Kit. This program is packed with practical tools, like curated question lists, templates, and strategies to help you land your first hotel client—or scale your existing business.

Remember, your curiosity is your superpower. Let it guide your conversations, fuel your growth, and set your future self up for incredible success.

Looking to go even deeper? Explore my offerings:

  • Re-defining You: Perfect for uncovering your authentic self and aligning with your purpose.
  • Hotel Florist Programs: Designed to help florists build profitable partnerships with hotels.

Every question you ask brings you closer to the life and business you’re dreaming of. Embrace the journey, trust the process, and get curious—you’ve got this!

Already a florist and eager to expand into luxury hotels and create consistent income? Come join over 125 florists in the 7 Day Challenge! It’s packed with actionable insights to help you succeed.

Keep blooming, Franceska

PS: Did you know I have a bestselling book on working with hotels? It’s available on Amazon! Discover the “cliff-notes” of our high level mentorship experience, the Hotel Florist Profit Method, where you can learn more about what flowers to use, design mechanics and more on this topic!

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The Hotel Florist® with Franceska McCaughan

A podcast for florists, revealing the strategies behind creating luxury floral experiences for world-class hotels

The floral Business Breakthrough — with Franceska

Becoming The Hotel Florist

Ep. 01

Imagine if I could sit with you, one-on-one, to dive into everything you’ve ever wanted to know about becoming a hotel florist. From building strong hotel partnerships to creating floral designs that elevate guest experiences, this podcast has it all. So grab a seat and let’s conquer the world of Hospitality Floral Design together.

Jelle Vanderbrocke, Hotel General Manager

Ep. 6

Jon Cummins — Hotel Owner

Ep. 16