When it comes to working with hotels and growing your floral design business, one of the most crucial skills to master is asking for the sale. While this can feel intimidating at first, shifting your mindset to see sales as an act of service—and even fun—can transform the way you approach your business.
In this blog, we’ll dive into the strategies florists can use to confidently ask for the sale, pitch their services, and build a system that compounds cash flow over time. Whether you’re targeting five-star hotels, exploring boutique opportunities, or simply looking for ways to sell smarter, this guide will help you rethink how to approach sales. You can listen to the full podcast episode here.
Why You Need to Ask for the Sale
Let’s face it: as floral designers, many of us shy away from the concept of selling. We don’t want to come off as pushy or too “salesy,” but here’s the truth—asking for the sale is what keeps your business alive.
Hotels aren’t waiting around for the perfect florist to walk through their doors—they need to know you’re available, capable, and ready to provide value. And that only happens if you take the first step to pitch your services.
After reading this blog, if you want more support on this topic, check out this resource that will give you more tips and tricks.
Step 1: Research Hotels to Target
The first step to asking for the sale is to identify your ideal clients. Focus on five-star hotels first, as they typically have the largest floral budgets. If those aren’t an option in your area, look to four-star hotels or even boutique properties that align with your style and values.
Pro Tip: Quality beats quantity. Instead of pitching to 10 hotels at once, narrow your focus to a few key prospects. Think of it as creating your own “Super Bowl moment,” where you put all your energy and strategy into landing one high-impact client.
Step 2: Show Up as the Expert
Before asking for the sale, visit the hotel to assess what they currently have in terms of floral designs. Look at the lobby, event spaces, and other common areas, and do what I call “flower math.” This means estimating their current floral budget and identifying opportunities to add value.
When you approach the general manager, come from a place of service. Here’s the thing, you’re not just selling flowers. You’re offering solutions that align with their brand, elevate their guest experience, and save them time and stress.
Step 3: Get Creative With Your Sales Strategy
If you’ve been pitching to hotels but feel stuck waiting for a response, it’s time to ask for the sale in new ways. Here’s how you can sell more creatively:
- Email Your List: Share a story about why you’re passionate about hotel floristry and explain how your services can make an impact.
- Instagram Stories: Post a short video of yourself explaining your mission and how hotels can benefit from your expertise. Use captions to ensure accessibility and engagement.
- Create a Reel: Show behind-the-scenes clips of your floral designs while overlaying text that speaks to your brand mission.
- LinkedIn Post: Write a short post summarizing your services and how you help hotels enhance their guest experience. Hotels love LinkedIn!
- Ask Friends and Family: Share your goals with your personal network on Facebook and ask them to spread the word, leave testimonials, or share your post.
When you make sales a daily habit, it becomes second nature. Set a goal to sell one thing in five different ways every day. Once you master that, increase your goal to five things in five ways daily.
The Energy of Sales
Sales don’t have to feel pushy—they can come from a place of excitement and gratitude. When you focus on the impact your services can have and approach sales with an attitude of fun, it becomes a way to serve others, not just a way to make money.
Remember, where your energy flows, money follows. By consistently showing up and asking for the sale, you create opportunities for cash flow to compound in your business.
Why This Matters for Your Cash Flow
Sales aren’t just about closing a deal—they’re about building momentum and generating consistent cash flow. By creating a system to ask for the sale daily, you’re not only attracting new clients but also ensuring that your income grows sustainably.
Want to Sell With Ease?
Inside The Hotel Florist Profit Method, I teach florists how to position themselves as experts in the hotel industry and create sustainable cash flow through hotel partnerships.
Need a jumpstart? Check out our 100 Instagram Prompts Masterclass! You’ll get actionable prompts to market your services and attract dream clients daily on social media.
Already a florist and eager to expand into luxury hotels and create consistent income? Come join over 135 florists in the 7 Day Challenge! It’s packed with actionable insights to help you succeed.
Keep blooming, Franceska
PS: Did you know I have a bestselling book on working with hotels? It’s available on Amazon! Discover the “cliff-notes” of our high level group coaching program, the Hotel Florist Profit Method, where you can learn more about what flowers to use, design mechanics and more on this topic!
