How a Floral Charity Transformed My Business & Community Impact
Have you ever thought about what happens to flowers after a corporate event or hotel display? As a florist, I couldn’t bear to see beautiful, fresh blooms being tossed at the end of their cycle—especially when I knew they could bring joy to others. That’s when I decided to create a floral charity organization, a nonprofit arm of my floral business, dedicated to repurposing flowers and giving back to the community.
If you’re a florist looking for ways to make a bigger impact while also setting yourself apart in the industry, this episode is for you.
Why I Started a Floral Charity Organization
Like many business owners, I had to overcome money blocks—doubts about pricing, taking on clients I wasn’t aligned with, and questioning my worth. But when I reframed my business around profit with purpose, everything shifted.
I realized: The more profitable I became, the more I could give back.
Once I landed corporate floral accounts, I saw a unique opportunity. The flowers I installed on day one were still fresh by day seven, and it felt wrong to throw them away. That’s when I created Franzie’s Flower Friends, a nonprofit branch of my floral business that allowed me to donate these flowers to local charities and community organizations.
How I Structured My Floral Charity
To make the process seamless while running a profitable business, I streamlined it into an easy-to-manage system:
1️⃣ Community Engagement: I asked my community to nominate their favorite charities, then held a public vote to select 12—one for each month.
2️⃣ Scheduled Donations: Each charity received flowers throughout their designated month, aligning with fundraising events or special initiatives.
3️⃣ Corporate Partnerships: Luxury clients like Tiffany & Co. loved participating, contributing to events and even benefiting from tax write-offs for their flower donations.
4️⃣ Competitive Edge: Offering this initiative made my floral business stand out—no other florist was helping clients save money while also giving back.
The Power of Purpose-Driven Business
Creating a floral charity was more than just giving back—it became an integral part of my brand. It:
- Strengthened relationships with my corporate clients
- Expanded my business visibility and reach
- Created a deeper mission-driven approach to floral design
- Helped me overcome my money mindset blocks by seeing profit as impact
If you’ve been considering starting a floral charity or getting involved with an existing one, this is your sign to take action. Another great mindset blog is the one on energies and how they show up in our business, check it out here!
Your floral business can do more than just create beautiful designs—it can change lives. Want to dive deeper on this subject? Check out the full podcast episode here.
Already a florist and want to feel confident in your pitch to land luxury hotels? Come join over 135 florists in the 7 Day Challenge!
Keep blooming, Franceska
PS: Did you know I have a bestselling book on working with hotels? It’s available on Amazon! Discover the “cliff-notes” of our high level group coaching program, the Hotel Florist Profit Method, where you can learn more about what flowers to use, design mechanics and more on this topic!
