For florists, hearing “we’ve decided to go in another direction” from a hotel or luxury brand can sting. Rejection. It’s a tough pill to swallow in any business, especially when you’ve invested time, resources, and creativity into securing a client. It’s easy to internalize these rejections, turning them into questions of self-worth or ability. However, I’ve learned that a “no” in the floral business rarely means a hard stop. Often, it’s more of a “not right now.” With the right approach, that potential client could still turn into a future opportunity.
Let’s talk about why businesses give this response, what it could actually mean, and, most importantly, how to turn it into a warm lead that could pay off down the road.
What “No” Really Means in the Hotel and Luxury Floral Industry
Hotels, luxury retailers, and event spaces all work with strict budgets, multiple stakeholders, and evolving priorities. When they decide to go in another direction or hold off on floral services, it’s often for reasons that have nothing to do with your skill or suitability. They may be testing market rates, adjusting budgets, or simply unsure of floral trends and how they align with their brand vision.
So instead of taking it personally, see it as an invitation to show your resilience and professionalism. This small but significant perspective shift can help you stay connected with the client, build trust, and create a valuable future relationship. If you are facing self-doubt, this resource may be helpful for you.
Strategies for Turning “Not Right Now” into a Future Opportunity
- Stay In Touch and Ask for Feedback
Your response to a “no” should be as professional and friendly as your initial proposal. Thank the client for their consideration, ask if they’d be open to staying in touch, and confirm whether they may need floral services for future events or holiday décor. Showing continued interest without pressure tells them you’re a committed and adaptable partner. - Set Google Alerts for Your Lead
Keep up with news about the company using tools like Google Alerts. If you see an article or press release about them—especially if it’s related to events or hospitality—forward it via email with your contact with a brief note. This positions you as a thoughtful partner who cares about their brand beyond your immediate business interests. - Stay Neutral to Maintain Positive Momentum
Keep any self-doubt at bay and remember that every step you take is moving you toward your goals. Let go of the notion that the rejection is a judgment on your skills. Instead, focus on planting a seed for future business with that potential client.
An Ongoing Investment in Your Future Business
Rejections are inevitable in any industry, but in the floral business, they can often lead to better things down the line. The hotel deciding to go in another direction now could lead to a blessing in a week or even 6 months down the line. When you create a pattern of keeping connections warm, staying professional, and practicing follow-up, you build a reliable future network. In the hospitality and luxury industry, relationships built on respect and consistency are the foundation of long-term success.
If a hotel says that they want to go in another direction remember, every “no” is a chance to reframe. It is a chance to reinforce your expertise and commitment, not just for potential clients but for yourself as well. With each interaction, you’re developing the confidence, resilience, and connections that will serve you well in every stage of your floral career.
Listen in on the full podcast episode here.
Already a florist and eager to expand into luxury hotels and create consistent income? Come join over 125 florists in the 7 Day Challenge! It’s packed with actionable insights to help you succeed.
Keep blooming, Franceska
PS: Did you know I have a bestselling book on working with hotels? It’s available on Amazon! If you’re on a budget you can learn more about what flowers to use, design mechanics and more with this!
