For florists, hearing “we’ve decided to go in another direction” from a hotel or luxury brand can sting. Rejection. It’s a tough pill to swallow in any business, especially when you’ve invested time, resources, and creativity into securing a client. It’s easy to internalize these rejections, turning them into questions of self-worth or ability. However, […]

For florists interested in breaking into the luxury retail market, working with high-end brands like Chanel or Tiffany can bring fantastic opportunities, but it also has unique challenges. One key difference between luxury retail and hotel clients is the structure of payments and contracts. Unlike hotels, where clients often operate on monthly payments or contracts, […]

When people ask me how to become more confident, I always share that confidence is simply compounded courage. It comes from the small, steady steps we take despite our fears, growing every time we show up for ourselves. Most of us want confidence to appear fully formed—like wanting a lush garden without the planting, watering, […]

Core beliefs shape every aspect of our lives. You could have the perfect strategy and all the tools you need for success right in front of you, but if your core beliefs don’t support that strategy, you’ll constantly feel stuck. That’s why it’s essential to understand the subconscious beliefs you carry and how they affect […]

Landing your first hotel account can feel intimidating, especially when you’re unsure of how to approach it, or even what to expect. I remember the nerves, the long wait, and the uncertainty that surrounded my first hotel contract. But guess what? I did it, and you can too. Today, I want to share my experience […]

Survival mode—most of us know what it feels like. Constantly hustling, barely keeping our heads above water, and wondering why things aren’t aligning the way we want them to. One of the hardest lessons I had to learn was that I was the creator of everything I was experiencing. This realization didn’t come easy, but […]

Self-doubt is something every entrepreneur, especially florists, faces at some point. Whether you’re questioning your abilities or feeling like you’re not doing enough, it can easily spiral into a mindset that holds you back. But here’s the truth: you do have control over the direction you choose to go. In this post, I’ll walk you […]

Breaking into hotel floristry is more than just designing a few pretty arrangements—it’s about building a strong portfolio, understanding how to cost out your designs, and having the confidence to execute large-scale installations. It can feel overwhelming at first, especially if you’re just starting out, but the key is to approach the process step by […]

While consistent income and recurring revenue are at the heart of building a sustainable floral business, the flip side of that consistency can feel daunting. The pressure to show up every week, delivering fresh designs, can lead to creative burnout and boredom. But what if you could reframe your mindset and find joy in the […]