Calling all of my fellow dreamers – can you relate to this story from one of The Hotel Florist™ Profit Method students?  One of the HFPM students is a self-proclaimed dreamer and artist by nature.  She’d just transitioned from graphic design into floral design when she saw a unique opportunity with her hotel floral client […]

The hardest part of being a corporate florist is picking up the phone (or asking in person) and getting a meeting with a potential client. And it’s difficult because it is you showing up, seeing an opportunity, and going after it.  Recently, Lizette, a Hotel Florist™ Profit Method student, was shopping in her favorite health […]

I have always been a huge fan of Cristina and Fleursociety for so many reasons, but at the top of the list is her commitment to educating florists and helping them embrace their entrepreneurial spirit, their eye for design, and ultimately, creating wealth through their passion for flowers. I wanted to share a story about the […]

Outside of the flowers, there are several things to consider when creating a floral budget for a hotel client:  Brand standards, seasonal pricing and inflation, maintenance requirements, and logistics.  Dig into The Hotel Florist’s Top 4 things to factor into your hotel floral budget.  1. Brand Standards  Most of the floral budget is determined by […]