Calling all of my fellow dreamers – can you relate to this story from one of The Hotel Florist™ Profit Method students?  One of the HFPM students is a self-proclaimed dreamer and artist by nature.  She’d just transitioned from graphic design into floral design when she saw a unique opportunity with her hotel floral client […]

The hardest part of being a corporate florist is picking up the phone (or asking in person) and getting a meeting with a potential client. And it’s difficult because it is you showing up, seeing an opportunity, and going after it.  Recently, Lizette, a Hotel Florist™ Profit Method student, was shopping in her favorite health […]

Outside of the flowers, there are several things to consider when creating a floral budget for a hotel client:  Brand standards, seasonal pricing and inflation, maintenance requirements, and logistics.  Dig into The Hotel Florist’s Top 4 things to factor into your hotel floral budget.  1. Brand Standards  Most of the floral budget is determined by […]