The Hotel Florist Podcast

From Designing In Luxury Yachts To Blooming A Floral Business

Share Post

One thing that I’ll always enjoy hearing about is how each florist started their journey and what led them to where they are now in the hospitality floral industry. Every journey is unique as are we all. There is beauty in being able to come from anywhere and do anything – just add flowers.

You can come from working in a floral shop, the fashion industry, the hospitality industry or even yachting like Rachelle Kruger, who I was able to chat with on the podcast. I can’t wait for you to hear more about how she came to be a hotel florist, which you can listen to here.

We haven’t actually known each other too long but I have to say I am amazed at her ability to go from yachting to learning how to navigate providing luxury floral arrangements in hotels. 

Rachelle shares that what it takes to become well-known and really good at providing luxury florals, is to be: 

  1. Knowledgeable
  2. Provide respect and hospitality to the crew as well as those employing her
  3. Making it about the customer – not yourself

As she came back “to land” after years of creating arrangements that withstood the test of time and weather on yachts, she discovered The Hotel Florist™ Podcast during one of her many flower runs.

Binging all she could on her long floral commutes, Rachelle found herself investing in the Hotel Florist Profit Method. This decision had her walking into local hotels and pitching to them immediately after. 

That’s it. A belief that she could apply her knowledge, even from yachting, and put it to the test in a hotel industry. 


“You don’t have to know it all. We cannot know everything. All it takes is the drive and desire to go for it.”

A little spark of curiosity by clicking play on a podcast led Rachelle to learning more about the hospitality floral industry and she took the reins. Becoming a successful hotel florist with consistent income can happen in many different ways. This is just one of them.

If you’ve been curious about how you can do that yourself, be sure to check out the free masterclass.

In the meantime, I want to leave you with some advice from Rachelle:

“Be sure that you are honing in on all the details and ask all the questions. Even after you’ve obtained a client and have provided amazing floral arrangements, do not forget about them. Continue to walk through their space. Nurture the employees of the customer as well.”

One thing about the hospitality industry – word gets around and it’s our job to make sure that it’s good word of mouth regarding our business, that’s getting around (both land and sea)! 

Keep Blooming,

Franceska x

Leave a Reply

Your email address will not be published. Required fields are marked *

Put your best foot forward with The Hotel Florist™ Starter Kit that is going to jump start your confidence working with hotels and land you a meeting discussing your next steps as the hotel’s inhouse florist.

Are you ready for your quick win?

The Hotel Florist™ with Franceska McCaughan

A podcast about creating consistent income by becoming a hotel florist for floral designers, by a floral designer

The floral Business Breakthrough — with Franceska

Becoming The Hotel Florist

Ep. 01

Just imagine if I could crawl through your phone and fireside chat about all of the topics to soothe your burning hunger to know all the things related to what it takes to be a hotel florist and creating consistent income in your business... Well pull up a seat and let's slay that floral dragon.

Jelle Vanderbrocke, Hotel General Manager

Ep. 6

Jon Cummins — Hotel Owner

Ep. 16