A few months ago, I received an email, and to the person who sent it, thank you.  The email goes, and maybe you’ve had a similar thought: “I’ve listened, and re-listened, to all of your podcasts and I’m unclear on what $222 per month is going to get me other than a contract. Can you […]

Whether you are looking to get started with your floral design business or you want to learn strategic ways to grow your floral design business this year, keep reading to find out exactly what you can expect from the floral industry in 2022 and how to set yourself up for success. I’m excited to introduce […]

Christi Lopez joins me today and she is a floral entrepreneur who has learned that a healthy, thriving floral business doesn’t have to be time-consuming or stressful to be incredibly successful.  And I’m talking 7-figures successful. Let’s get blooming.  Franceska McCaughan: I love the fact that you are a woman and are showing up and […]

What I wish I would’ve known before embarking on my hotel florist journey is this:  1. Know who to talk to.  This may seem like a no-brainer, but the hospitality hierarchy isn’t always clear and changes from property to property.  It’s intimidating walking into a 4- and 5-star hotel, knowing you want to partner with […]

When is your busy floral season?  If you’re primarily a wedding florist, it’s most likely when most weddings are happening (let’s be honest, that changes with Pinterest trends).  If you’re a retail florist, it’s most likely holidays like Valentine’s Day, Mothers Day, Easter, and Christmas.  Either one of these circumstances is “seasonal floral income.”  It […]

Almost every piece of working with hotels – from the initial pitch meeting to the contract to the floral design – is completely different from the process of working on weddings and events.  The biggest and most obvious difference is that hotel floral installs and arrangements have to last 7 days versus event flowers which, […]

Are you looking to grow your business and get into the hotel floral industry? Congrats! Today, I want to share with you the #1 mistake new florists make (so you can avoid it yourself). It can be hard knowing who to go to pitch your new services at a hotel but here is what you […]

Caryl Lyons has been in the business for 27 years and is a wealth of knowledge in the event industry. Now, she is using what she knows to help others in the event industry make their mark.  The mark she’s made is quite impressive as well.  Her company, Roar Events, has executed events from high-tech […]

My name is Franceska McCaughan, The Hotel Florist™, and I’m here with an important message:  You can be in love with your business and have consistent income.  But it wasn’t always like that for me.  Some months were good. Some months were really good. But most months, I was struggling with how I was going […]