Almost every piece of working with hotels – from the initial pitch meeting to the contract to the floral design – is completely different from the process of working on weddings and events.  The biggest and most obvious difference is that hotel floral installs and arrangements have to last 7 days versus event flowers which, […]

Are you looking to grow your business and get into the hotel floral industry? Congrats! Today, I want to share with you the #1 mistake new florists make (so you can avoid it yourself). It can be hard knowing who to go to pitch your new services at a hotel but here is what you […]

Caryl Lyons has been in the business for 27 years and is a wealth of knowledge in the event industry. Now, she is using what she knows to help others in the event industry make their mark.  The mark she’s made is quite impressive as well.  Her company, Roar Events, has executed events from high-tech […]

My name is Franceska McCaughan, The Hotel Florist™, and I’m here with an important message:  You can be in love with your business and have consistent income.  But it wasn’t always like that for me.  Some months were good. Some months were really good. But most months, I was struggling with how I was going […]

Today I’m chatting with Jon Cummins, COO of Amerimar Enterprises, which is a  real estate development, investment, and management firm, all about how can florists have an edge in the hotel floral industry from an ownership perspective.   As a Hotel Owner who understands the value of flowers, Jon shares what he believes is so important for florists to […]

Serving as the in-house floral designer for the JW Marriott Houston Downtown has been work I am very, very proud of.  With that said, I’m ecstatic to introduce to you Jelle Vanderbroucke, General Manager of the JW Marriott Houston Downtown.  Jelle has been with the JW Marriott Houston Downtown for the past 5 years, and […]