The Blog Archives

The Hotel Florist Podcast

Christi Lopez joins me today and she is a floral entrepreneur who has learned that a healthy, thriving floral business doesn’t have to be time-consuming or stressful to be incredibly successful.  And I’m talking 7-figures successful. Let’s get blooming.  Franceska McCaughan: I love the fact that you are a woman and are showing up and […]

What Working with Hotels Florals Taught Me: An Interview the Floral Business Academy

The Hotel Florist Podcast

What I wish I would’ve known before embarking on my hotel florist journey is this:  1. Know who to talk to.  This may seem like a no-brainer, but the hospitality hierarchy isn’t always clear and changes from property to property.  It’s intimidating walking into a 4- and 5-star hotel, knowing you want to partner with […]

How to Build Confidence to do Florals for Hotels

The Hotel Florist Podcast

When is your busy floral season?  If you’re primarily a wedding florist, it’s most likely when most weddings are happening (let’s be honest, that changes with Pinterest trends).  If you’re a retail florist, it’s most likely holidays like Valentine’s Day, Mothers Day, Easter, and Christmas.  Either one of these circumstances is “seasonal floral income.”  It […]

Why Depending on Seasonal Floral Income Isn’t Stable

The Hotel Florist Podcast

Almost every piece of working with hotels – from the initial pitch meeting to the contract to the floral design – is completely different from the process of working on weddings and events.  The biggest and most obvious difference is that hotel floral installs and arrangements have to last 7 days versus event flowers which, […]

Hotel Florals: They are NOT the same as Wedding and Event Florals

The Hotel Florist Podcast

Are you looking to grow your business and get into the hotel floral industry? Congrats! Today, I want to share with you the #1 mistake new florists make (so you can avoid it yourself). It can be hard knowing who to go to pitch your new services at a hotel but here is what you […]

The #1 Thing You Need to Avoid as a New Hotel Florist

The Hotel Florist Podcast

Caryl Lyons has been in the business for 27 years and is a wealth of knowledge in the event industry. Now, she is using what she knows to help others in the event industry make their mark.  The mark she’s made is quite impressive as well.  Her company, Roar Events, has executed events from high-tech […]

How Florists Can Provide Value to the Corporate Event Space

The Hotel Florist Podcast

My name is Franceska McCaughan, The Hotel Florist™, and I’m here with an important message:  You can be in love with your business and have consistent income.  But it wasn’t always like that for me.  Some months were good. Some months were really good. But most months, I was struggling with how I was going […]

Becoming The Hotel Florist™

The Hotel Florist Podcast

Today I’m chatting with Jon Cummins, COO of Amerimar Enterprises, which is a  real estate development, investment, and management firm, all about how can florists have an edge in the hotel floral industry from an ownership perspective.   As a Hotel Owner who understands the value of flowers, Jon shares what he believes is so important for florists to […]

A Hotel Owner’s Advice to Florists

The Hotel Florist Podcast

Serving as the in-house floral designer for the JW Marriott Houston Downtown has been work I am very, very proud of.  With that said, I’m ecstatic to introduce to you Jelle Vanderbroucke, General Manager of the JW Marriott Houston Downtown.  Jelle has been with the JW Marriott Houston Downtown for the past 5 years, and […]

Hotel General Manager’s Advice for Florists