One thing that I’ll always enjoy hearing about is how each florist started their journey and what led them to where they are now in the hospitality floral industry. Every journey is unique as are we all. There is beauty in being able to come from anywhere and do anything – just add flowers. You […]

I had the opportunity to sit down and talk with Michelle Christensen of Lady Flora Designs about her journey to becoming a hotel florist, and not just any hotel florist, but one who’s successfully landing $15k holiday installs too.   Have you ever had a dream or a vision of what your life would look and […]

Calling all of my fellow dreamers – can you relate to this story from one of The Hotel Florist™ Profit Method students?  One of the HFPM students is a self-proclaimed dreamer and artist by nature.  She’d just transitioned from graphic design into floral design when she saw a unique opportunity with her hotel floral client […]

The hardest part of being a corporate florist is picking up the phone (or asking in person) and getting a meeting with a potential client. And it’s difficult because it is you showing up, seeing an opportunity, and going after it.  Recently, Lizette, a Hotel Florist™ Profit Method student, was shopping in her favorite health […]

I have always been a huge fan of Cristina and Fleursociety for so many reasons, but at the top of the list is her commitment to educating florists and helping them embrace their entrepreneurial spirit, their eye for design, and ultimately, creating wealth through their passion for flowers. I wanted to share a story about the […]

Outside of the flowers, there are several things to consider when creating a floral budget for a hotel client:  Brand standards, seasonal pricing and inflation, maintenance requirements, and logistics.  Dig into The Hotel Florist’s Top 4 things to factor into your hotel floral budget.  1. Brand Standards  Most of the floral budget is determined by […]

Hi, I’m Franceska, The Hotel Florist and an International Floral Designer, exploring the world through flowers. These are my 5 tips to land hotel partnerships with your floral business! Specializing in Hotel Floral Design and Installations, I have designed for every major luxury hotel brand, while operating 3 successful studios in Dubai, Dallas, and Houston. […]

It’s no secret that in order to grow social media platforms, good photos are essential. You may be a fantastic floral designer, but without knowing how to capture your work in a way that is eye-catching and forcing your followers to “slow their scroll,” no one will ever see them. Practice these tips to take […]

When it comes to running a floral business, these 4 essentials are invaluable to your success.  The first? A mentor.  I would not be where I am today in my floral business without my mentor, Beth O’Reilly. She is one of the biggest reasons I’ve been so successful.  The second? Technique and Principles of Design […]